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Personalized Coasters

Maybe

An estimated 0.7% of orders come back. But the products selling today already average 4.6★, so Personalized Coasters is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$175K/yr262K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
43%top-5 click share · 30 brands · 36 sellers

Flapen Score

Personalized Coasters against its category

The dotted line is the Home & Kitchen average. Past it, Personalized Coasters is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalized Coasters market on Amazon at a glance

Shoppers on Amazon United States searched for Personalized Coasters 262K times last year and spent an estimated $175K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
2.1%
Market size, estimated
$175Ka year
Peak month
December2.9× the quietest month
Top search term
custom coasters75K searches a year

02 · Price

A sale here is worth $32.31.

Listings sell for $32.31 on average, from $7.68 to $70.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.31 that is $0 to $3K a year per listing.

Average price
$32.31inside the $15 to $100 sweet spot
Price range
$7.68–$70.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #853 within Bar Tools & Drinkware. It carries 454 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
19%
Out of stock, average day
5.5%
Average rank
#853in Bar Tools & Drinkware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
454per listing
Listings tracked
37

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Personalized Coasters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

36

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

43%

Top 20: 81%

Open market

45%

  • Brand 117%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Personalized Coasters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Personalized Coasters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom coasters75K/yr
  • personalized coasters61K/yr
  • custom coasters personalized12K/yr
  • customized coasters14K/yr
  • custom coaster12K/yr
  • monogram coasters11K/yr
  • personalized coasters set of 412K/yr
  • wedding coasters7K/yr
  • monogrammed coasters9K/yr
  • personalized coasters set of 66K/yr

Reviews and returns

What reviews say buyers love and hate about Personalized Coasters

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Personalized Coasters questions

Answered from the same tracked data.