Personalized Candle

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

1.0%

Market size, estimated

$46Ka year

Peak month

December4.4× the quietest month

Top search term

custom candle40K searches a year

Listings sell for $29.96 on average, from $11.29 to $151.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.96 that is $0 to $3K a year per listing.

Average price

$29.96inside the $15 to $100 sweet spot

Price range

$11.29–$151.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,017 within Candles. It carries 273 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

35%

Out of stock, average day

2.6%

Average rank

#2,017in Candles

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

273per listing

Listings tracked

34

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months