Personalized Blankets for Kids

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

-26.4%

Conversion, latest week

3.0%

Market size, estimated

$224Ka year

Peak month

December9.2× the quietest month

Top search term

paw patrol blanket194K searches a year

Listings sell for $22.83 on average, from $9.83 to $45.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $22.83 that is $11K to $17K a year per listing.

Average price

$22.83inside the $15 to $100 sweet spot

Price range

$9.83–$45.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

1.9%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Kids' Bedding. It carries 3,014 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#256in Kids' Bedding

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,014per listing

Listings tracked

30

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months