Personalized Beach Towel

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

653K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

2.2%

Market size, estimated

$271Ka year

Peak month

March4.3× the quietest month

Top search term

personalized beach towels146K searches a year

Listings sell for $18.62 on average, from $6.22 to $42.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $18.62 that is $0 to $2K a year per listing.

Average price

$18.62inside the $15 to $100 sweet spot

Price range

$6.22–$42.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #185 within Towels. It carries 1,859 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

61%

Out of stock, average day

3.7%

Average rank

#185in Towels

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,859per listing

Listings tracked

105

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months