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Perfume Organizer

Maybe

Shoppers spend an estimated $2.4M a year here. But demand is soft, at -8.6% this quarter, so Perfume Organizer is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$2.4M/yr6.5M searches / yr
90-day growth
-8.6%search demand this quarter
Competition
45%top-5 click share · 29 brands · 34 sellers

Flapen Score

Perfume Organizer against its category

The dotted line is the Home & Kitchen average. Past it, Perfume Organizer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Perfume Organizer 6.5M times last year and spent an estimated $2.4M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
6.5M
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
1.6%
Market size, estimated
$2.4Ma year
Peak month
December1.8× the quietest month
Top search term
perfume organizer2.6M searches a year

02 · Price

A sale here is worth $22.83.

Listings sell for $22.83 on average, from $6.27 to $285.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $22.83 that is $46K to $57K a year per listing.

Average price
$22.83inside the $15 to $100 sweet spot
Price range
$6.27–$285.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
$46K–$57K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #165 within Holders & Dispensers. It carries 2,481 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
2.1%
Average rank
#165in Holders & Dispensers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,481per listing
Listings tracked
37

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Perfume Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

34

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

45%

Top 20: 81%

Open market

38%

  • Brand 122%
  • Brand 217%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%

Demand

Perfume Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Perfume Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume organizer2.6M/yr
  • perfume tray798K/yr
  • perfume stand617K/yr
  • organizador de perfumes392K/yr
  • perfume display257K/yr
  • perfume holder255K/yr
  • perfume shelf231K/yr
  • bathroom trays holders & organizers179K/yr
  • perfume organizer for women206K/yr
  • perfume storage126K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Organizer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Too big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Perfume Organizer questions

Answered from the same tracked data.