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Percolator Coffee Pot Electric

Maybe

Shoppers spend an estimated $4.3M a year here. But the average product has 8,219 reviews to catch up to, so Percolator Coffee Pot Electric is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$4.3M/yr3.9M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
43%top-5 click share · 18 brands · 110 sellers

Flapen Score

Percolator Coffee Pot Electric against its category

The dotted line is the Home & Kitchen average. Past it, Percolator Coffee Pot Electric is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Percolator Coffee Pot Electric market on Amazon at a glance

Shoppers on Amazon United States searched for Percolator Coffee Pot Electric 3.9M times last year and spent an estimated $4.3M. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
2.4%
Market size, estimated
$4.3Ma year
Peak month
December1.7× the quietest month
Top search term
percolator coffee pot874K searches a year

02 · Price

A sale here is worth $47.13.

Listings sell for $47.13 on average, from $16.09 to $94.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $47.13 that is $71K to $94K a year per listing.

Average price
$47.13inside the $15 to $100 sweet spot
Price range
$16.09–$94.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$71K–$94K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #9 within Coffee, Tea & Espresso. It carries 8,219 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
5.2%
Average rank
#9in Coffee, Tea & Espresso
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
8,219per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Percolator Coffee Pot Electric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

110

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

26%

  • Brand 125%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Percolator Coffee Pot Electric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Percolator Coffee Pot Electric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • percolator coffee pot874K/yr
  • coffee percolator534K/yr
  • percolator401K/yr
  • electric percolator coffee pot217K/yr
  • percolator coffee pot electric396K/yr
  • coffee percolator electric320K/yr
  • perculators129K/yr
  • electric percolator144K/yr
  • farberware coffee percolator128K/yr
  • glass percolator coffee pot73K/yr

Reviews and returns

What reviews say buyers love and hate about Percolator Coffee Pot Electric

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
5.3%of orders come back
“Didnt last”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Percolator Coffee Pot Electric questions

Answered from the same tracked data.