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Percale Sheets Twin

Fail

The average product has 57,052 reviews to catch up to, so Percale Sheets Twin is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$35K/yr65K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
50%top-5 click share · 17 brands · 22 sellers

Flapen Score

Percale Sheets Twin against its category

The dotted line is the Home & Kitchen average. Past it, Percale Sheets Twin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Percale Sheets Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Percale Sheets Twin 65K times last year and spent an estimated $35K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
1.8%
Market size, estimated
$35Ka year
Peak month
August1.4× the quietest month
Top search term
twin percale sheets9K searches a year

02 · Price

A sale here is worth $29.11.

Listings sell for $29.11 on average, from $18.46 to $59.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.11 that is $0 to $3K a year per listing.

Average price
$29.11inside the $15 to $100 sweet spot
Price range
$18.46–$59.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #77 within Sheets & Pillowcases. It carries 57,052 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#77in Sheets & Pillowcases
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
57,052per listing
Listings tracked
31

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Percale Sheets Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

21%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Percale Sheets Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Percale Sheets Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin percale sheets9K/yr
  • cotton percale sheets twin12K/yr
  • egyptian cotton sheets twin14K/yr
  • percale twin sheets7K/yr
  • egyptian cotton twin sheets5K/yr
  • 100 cotton sheets twin4K/yr
  • 100 percent cotton twin sheets4K/yr
  • sateen sheets twin4K/yr
  • twin sheets set cotton kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Percale Sheets Twin

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Thickness”
3.0%of orders come back
“Thinner Than Paper”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Percale Sheets Twin questions

Answered from the same tracked data.