Is percale sheets king profitable to sell on Amazon United States?

The niche generates $45K/yr across 19 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).

How competitive is the percale sheets king niche?

8 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in percale sheets king?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.6%.

When does demand for percale sheets king peak?

Demand peaks in Feb–Sep–Oct; the busiest month runs 2.3× the quietest.

What does it cost to enter the percale sheets king niche?

Listings span $11.98–$78.18; the average listing price is $41.09 (sweet spot $15–$100). The average incumbent carries 123,329 reviews — the moat a new listing must climb.

percale sheets king

Skip it

A deep review moat (123,329 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$41.09

avg listing price — sweet spot $15–$100

Price range

Great$11.98–$78.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 81K searches

Review moat

Bad123,329.32

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, percale sheets king is a $45K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

percale sheets king market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $62K–$82K; units × avg price
Conversion rate: 1.3%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

CGK Unlimited73%
California Design Den8%
LANE LINEN4%
Linen Home4%
Comfort Spaces4%
RUVANTI4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 2.3×

Open Trend

Top percale sheets king search terms

cgk unlimited sheets king32K/yr -1.3%1.3% conv.
king size cotton sheet sets 400 thread count25K/yr -44.5%1.0% conv.
percale king sheets12K/yr +5.4%0.9% conv.
cgk linens king sheet set9K/yr -13.4%1.5% conv.
king size mattress sheet3K/yr +20.9%1.8% conv.

All search terms

Top percale sheets king products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft and Wrinkle Free Sheets - White Oeko-Tex Bed Sheet Set

CGK Unlimited$28.104.5★447,296 rev

King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women & Men - Deep Pockets Easy-Fit Extra Soft & Wrinkle Free Sheets - Dark Grey Oeko-Tex Bed Sheet Set

CGK Unlimited$28.304.5★447,296 rev

King Size 4 Piece Sheet Set - Comfy Breathable & Cooling Sheets - Hotel Luxury Bed Sheets for Women and Men - Deep Pockets Easy-Fit Soft and Wrinkle Free Sheets - Light Grey Oeko-Tex Bed Sheet Set

CGK Unlimited$28.164.5★447,296 rev

Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - White

CGK Unlimited$47.314.4★102,414 rev

LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White

LANE LINEN$46.294.3★33,391 rev

Newest

by launch date

Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft and Wrinkle Free - Extra Deep Pockets - Antique White

CGK Unlimited$47.50102,414 rev

2y ago

Extra Deep King Sheet Set - 6 Piece Breathable and Cooling Sheets - Hotel Luxury Bedding for Women Men Kids & Teens - Easy & Secure Fit - Soft Wrinkle Free and Comfy - Extra Deep Pockets - Wheat

CGK Unlimited$46.76102,414 rev

2y ago

LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White

LANE LINEN$46.2933,391 rev

5y ago

RUVANTI 100% Cotton Percale Sheets King Size Sweet Pea

RUVANTI$45.0818,365 rev

5y ago

California Design Den King Size Sheets Set - Soft 100% Organic Cotton Crisp Percale Sheets with Deep Pockets Breathable and Durable Bedding Set - White

California Design Den$62.165,103 rev

6y ago

What buyers say about percale sheets king

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“buttery soft”

Comfort-Overall15%

“Extremely comfortable”

Quality-Overall12%

“The build quality seems nice”

Size-Overall10%

“Fits mattress well”

Value For Money9%

“They are affordable”

Advertised Vs Actual Product3%

“As advertised”

Color3%

“the color does not fade”

Washability2%

“Wash well”

Sleep Quality2%

“Sleep well”

Material Quality2%

“Very comfortable material”

What buyers complain about

Quality-Overall12%

“Cheap Quality”

Size-Overall10%

“Much smaller”

Thickness9%

“not thick”

Hard Feel6%

“Slightly rough”

Durability5%

“Falls apart after a few washes”

Washability4%

“Ripped after 1 wash”

Value For Money3%

“A little pricey though”

Material Quality3%

“Its also very thin material”

Stitch/Finish/Polish3%

“Seams came apart”

Pilling/Linting3%

“Horrible lint issue”

Top return reasons

Size-Overall20%

Material Quality20%

Color14%

Thin7%

Advertised Vs Actual Product6%

Quality-Overall6%

Value For Money4%

Stain Resistance3%

Hard Feel3%

Soft Feel2%

Common questions

Is percale sheets king profitable to sell on Amazon United States?: The niche generates $45K/yr across 19 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).
How competitive is the percale sheets king niche?: 8 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in percale sheets king?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.6%.
When does demand for percale sheets king peak?: Demand peaks in Feb–Sep–Oct; the busiest month runs 2.3× the quietest.
What does it cost to enter the percale sheets king niche?: Listings span $11.98–$78.18; the average listing price is $41.09 (sweet spot $15–$100). The average incumbent carries 123,329 reviews — the moat a new listing must climb.