peppermint wax melts
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good848.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Price range
Okay$5.79–$19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, peppermint wax melts is a $18K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
peppermint wax melts market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $19K–$26K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #817
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 20.0%
- Avg brand age
- 53 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
27
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
10%
- Shortie's Candle Company41%
- The Candle Daddy33%
- Scentsationals5%
- The Scent Galaxy5%
- Maclock3%
- Scentsy3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top peppermint wax melts search terms
- peppermint wax melts19K/yr
- mint wax melts3K/yr
- peppermint wax melts for warmers1K/yr
- peppermint wax melts strong881/yr
Top peppermint wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peppermint Candy - Minty Fresh Scented Melt - Maximum Scent Wax Cubes/Melts- 1 Pack -2 Ounces- 6 Cubes Gift for Women Men BFF Friend Wife Mom Birthday Sister Daughter Long Lasting Wax Tart
The Candle Daddy$6.983.3★359 rev
Shorties Candle Company Fresh Peppermint Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$7.684.1★1,118 rev
Eucalyptus Mint Wax Melts - 6-Pack/2oz Highly Scented Paraffin & Soy Blend Cubes - Refreshing Aromatherapy for Home & Office -Long-Lasting Fragrance for All Warmers -Hand-Poured in Greenfield Indiana
The Candle Daddy$6.934.0★1,162 rev
Shorties Candle Company Fresh Peppermint Premium Wax Melts 2 Pack - 6 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$12.804.4★667 rev
Shorties Candle Company Fresh Peppermint Premium Wax Melts 4 Pack - 12 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$19.364.3★646 rev
Newest
by launch date
Peppermint Twist Wax Melts Our Own Candle Company 24 Cubes (4 Pack)
Our Own Candle Company$13.8910 rev
Mainstays Scented Wax Cubes 1.25oz 4-Pack (Peppermint)
Maclock$13.213 rev
Peppermint- 100% Soy Wax/Cubes - Hand Poured in the USA Fragrance Notes: a Refreshing Peppermint Scent. 1 Pack/ 6 Cubes per Pack
Generic$5.796 rev
ScentSationals Whipped Peppermint Cream Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.87242 rev
Eucalyptus Mint Wax Melts - 6-Pack/2oz Highly Scented Paraffin & Soy Blend Cubes - Refreshing Aromatherapy for Home & Office -Long-Lasting Fragrance for All Warmers -Hand-Poured in Greenfield Indiana
The Candle Daddy$6.931,162 rev
Trending
90-day click momentum
ScentSationals Zen - Eucalyptus Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.924.3★
Peppermint Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.744.1★
Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making
Yankee Candle$13.034.4★
Shorties Candle Company Eucalyptus Spearmint Premium Wax Melts 2 Pack - 6 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$12.864.4★
Peppermint- 100% Soy Wax/Cubes - Hand Poured in the USA Fragrance Notes: a Refreshing Peppermint Scent. 1 Pack/ 6 Cubes per Pack
Generic$5.793.2★
What buyers say about peppermint wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“Clean aroma”
“seems to be a great quality”
“it is extremely cost friendly too”
“Its nice and bright”
“It was a good size”
“Easy to use”
“Long-lasting”
“Perfect gift”
“Product is so cute in the mini bear design”
“Warm Long-Lasting Fragrance”
What buyers complain about
“Not a strong scent”
“A little expensive”
“Not strong”
“they don't last”
“Misleading”
“Received used”
“they are small”
“Waste”
“Dont get it because it doesnt work”
“Poor Quality Product, Buyer Beware”
Top return reasons
Common questions
- Is peppermint wax melts profitable to sell on Amazon United States?
- The niche generates $18K/yr across 18 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the peppermint wax melts niche?
- 12 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in peppermint wax melts?
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.9%.
- When does demand for peppermint wax melts peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the peppermint wax melts niche?
- Listings span $5.79–$19.67; the average listing price is $12.94 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.