Peppa Pig Blanket
FailDemand is soft, at -19.3% this quarter, so Peppa Pig Blanket is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $82K/yr78K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 28 sellers
Flapen Score
Peppa Pig Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Peppa Pig Blanket is stronger. Inside it, weaker.
Market
The Peppa Pig Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Peppa Pig Blanket 78K times last year and spent an estimated $82K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $82Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- peppa pig blanket49K searches a year
02 · Price
A sale here is worth $27.80.
Listings sell for $27.80 on average, from $3.90 to $86.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $27.80 that is $3K to $7K a year per listing.
- Average price
- $27.80inside the $15 to $100 sweet spot
- Price range
- $3.90–$86.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,264 within Kids' Bedding. It carries 2,479 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #1,264in Kids' Bedding
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 2,479per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Peppa Pig Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
28
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
6%
- Brand 142%
- Brand 217%
- Brand 311%
- Brand 410%
- Brand 510%
- Brand 64%
- Open — no brand owns it (4 brands, 6%)
Demand
Peppa Pig Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Peppa Pig Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- peppa pig blanket49K/yr
- peppa pig blanket for girls17K/yr
- peppa pig bedding13K/yr
Reviews and returns
What reviews say buyers love and hate about Peppa Pig Blanket
We read the reviews and the return reasons for every product selling here.
“Broke after one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peppa Pig Blanket questions
Answered from the same tracked data.









