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Peppa Pig Blanket

Fail

Demand is soft, at -19.3% this quarter, so Peppa Pig Blanket is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$82K/yr78K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
52%top-5 click share · 10 brands · 28 sellers

Flapen Score

Peppa Pig Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Peppa Pig Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Peppa Pig Blanket 78K times last year and spent an estimated $82K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
3.8%
Market size, estimated
$82Ka year
Peak month
December4.8× the quietest month
Top search term
peppa pig blanket49K searches a year

02 · Price

A sale here is worth $27.80.

Listings sell for $27.80 on average, from $3.90 to $86.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $27.80 that is $3K to $7K a year per listing.

Average price
$27.80inside the $15 to $100 sweet spot
Price range
$3.90–$86.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,264 within Kids' Bedding. It carries 2,479 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#1,264in Kids' Bedding
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,479per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Peppa Pig Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

28

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

6%

  • Brand 142%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (4 brands, 6%)

Demand

Peppa Pig Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Peppa Pig Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig blanket49K/yr
  • peppa pig blanket for girls17K/yr
  • peppa pig bedding13K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Blanket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Durability”
0.6%of orders come back
“Broke after one use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Peppa Pig Blanket questions

Answered from the same tracked data.