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Peony Wreath

Fail

Demand is soft, at -73.0% this quarter, so Peony Wreath is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$5K/yr69K searches / yr
90-day growth
-73.0%search demand this quarter
Competition
18%top-5 click share · 54 brands · 68 sellers

Flapen Score

Peony Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Peony Wreath is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peony Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Peony Wreath 69K times last year and spent an estimated $5K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-73.0%
Conversion, latest week
0.2%
Market size, estimated
$5Ka year
Peak month
March8.9× the quietest month
Top search term
peony wreath29K searches a year

02 · Price

A sale here is worth $32.08.

Listings sell for $32.08 on average, from $6.91 to $61.46. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.08 that is $0 to $3K a year per listing.

Average price
$32.08inside the $15 to $100 sweet spot
Price range
$6.91–$61.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #3,328 within Wreaths. It carries 545 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#3,328in Wreaths
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
545per listing
Listings tracked
86

04 · Newcomers

17 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
17Amazon's first-year sales bar
Average brand age
26 months

Products

Top Peony Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

68

Top-5 brand share

29%

Top 20: 68%

Top-5 click share

18%

Top 20: 51%

Open market

68%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Peony Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 8.9×

Search terms

Top Peony Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peony wreath29K/yr
  • tulip wreath for front door25K/yr
  • small floral wreath7K/yr
  • easter wreaths for front door outside9K/yr

Reviews and returns

What reviews say buyers love and hate about Peony Wreath

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
24%of negative reviews mention “Size-Overall”
4.6%of orders come back
“quite wide”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Peony Wreath questions

Answered from the same tracked data.