Is peonies profitable to sell on Amazon United States?

The niche generates $274K/yr across 93 tracked products. 22 of 42 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the peonies niche?

58 brands and 627 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in peonies?

Top complaints mined from reviews: Size-Overall, Plant Growth, Value For Money. The return rate is 3.4%.

When does demand for peonies peak?

Demand peaks in Jan–Feb–Mar–May; the busiest month runs 3.4× the quietest.

What does it cost to enter the peonies niche?

Listings span $4.57–$70.32; the average listing price is $22.49 (sweet spot $15–$100). The average incumbent carries 1,543 reviews — the moat a new listing must climb.

peonies

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Great$22.49

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$4.57–$70.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$274K

$274K/yr · 705K searches

Review moat

Okay1,542.89

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, peonies is a $274K/yr Amazon United States market (705K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Feb–Mar–May. Verdict: Worth a look — 59/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

peonies market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $337K–$450K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,671
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 1.8%
Avg brand age: 31 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

627

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

24%

Top 20: 54%

Open market

61%

Floral11%
florisso8%
MARTINE MALL7%
VIERENA5%
Duovlo4%
Mkono4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, May · busiest ÷ quietest = 3.4×

Open Trend

Top peonies search terms

peonies256K/yr -10.9%2.8% conv.
peony116K/yr +20.7%1.3% conv.
real touch peonies42K/yr -43.9%0.8% conv.
white peonies artificial flowers30K/yr +6.1%2.5% conv.
pink peonies artificial flowers32K/yr -17.7%1.8% conv.
pink peonies36K/yr -27.3%1.5% conv.
white peonies28K/yr -15.7%1.9% conv.
peonies flowers22K/yr -6.2%0.9% conv.
peony stems40K/yr -69.9%0.8% conv.
peony bouquet13K/yr +4.4%0.7% conv.

All search terms

Top peonies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Floral Peony 3 Stem

Floral$14.433.7★90 rev

Light Pink Peony Artificial Flowers - 11 Branches Silk Peonies for Vase

florisso$19.004.6★150 rev

Whole Foods Market Peony 5 Stem

Floral$13.944.1★388 rev

VIERENA 6 Pcs 27 Faux Silk Peony Artificial Flowers Stems for Vase(Cream)

VIERENA$41.404.7★477 rev

2 Packs Peonies Artificial Flowers Light Pink Silk Artificial Peonies

MARTINE MALL$9.804.3★2,081 rev

Newest

by launch date

Cherica 6Pcs Viral Peony Artificial Flowers for Vase27in Real Touch Fake Flowers Branches with Flexible Wired Stems for Home Decor DIY Bouquet Centerpieces Wedding Shower Fillers Arrangements Dusty

Cherica$26.7635 rev

3mo ago

florisso 6 Pcs Peony Artificial Flowers for Vase 27 - Fake Stems (Beige)

florisso$22.2469 rev

6mo ago

YILIUFA 4 Pcs Real Touch Peonies Artificial Flowers 3.5 Big Bloom Austin Rose Peony Latex Fake Flower with Stems for Wedding Bouquet Party Valentines Arrangement Home Kitchen (Champagne)

YILIUFA$22.0284 rev

6mo ago

Thiccywoov Faux Silk Peony Artificial Flowers Stem for Vase 8 Pcs Brownish

Thiccywoov$47.57158 rev

7mo ago

Light Pink Peony Artificial Flowers - 11 Branches Silk Peonies for Vase

florisso$19.00150 rev

7mo ago

What buyers say about peonies

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“The colors are nice and vibrant”

Quality-Overall18%

“Good quality seeds”

Value For Money12%

“Good value”

Design-Overall6%

“The craftsmanship is solid”

Advertised Vs Actual Product6%

“Exactly as pictured”

Size-Overall4%

“Nice Size”

Plant Growth3%

“Roots looked healthy”

Soft Feel3%

“easy way to add softness”

Shape/Style3%

“they are shaped nicely”

Ease Of Use3%

“Easy to plant”

What buyers complain about

Size-Overall19%

“Really small”

Plant Growth15%

“Never grew”

Value For Money10%

“Very disappointed for the price”

Advertised Vs Actual Product9%

“Not as described”

Quality-Overall9%

“Cheap Quality”

Color6%

“Beware of color”

Smell2%

“very smelly chemical smell”

Durability2%

“they broke easily”

Material Quality2%

“Bad quality material and looked chrap”

Instructions/User Manual/Troubleshooting2%

“But Lacking Instructions”

Top return reasons

Size-Overall31%

Color18%

Advertised Vs Actual Product18%

Quality-Overall11%

Value For Money7%

Material Quality3%

Display Colors3%

Functionality-Overall1%

Defective Material/Parts1%

Shape/Style1%

Common questions

Is peonies profitable to sell on Amazon United States?: The niche generates $274K/yr across 93 tracked products. 22 of 42 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the peonies niche?: 58 brands and 627 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in peonies?: Top complaints mined from reviews: Size-Overall, Plant Growth, Value For Money. The return rate is 3.4%.
When does demand for peonies peak?: Demand peaks in Jan–Feb–Mar–May; the busiest month runs 3.4× the quietest.
What does it cost to enter the peonies niche?: Listings span $4.57–$70.32; the average listing price is $22.49 (sweet spot $15–$100). The average incumbent carries 1,543 reviews — the moat a new listing must climb.