pendleton wool blanket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,049.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$159.38avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$33.84–$351.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 39K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pendleton wool blanket is a $0/yr Amazon United States market (39K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pendleton wool blanket market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $16K–$40K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #2,462
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 10.5%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
32%
Top 20: 78%
Open market
2%
- Pendleton79%
- Arcturus9%
- ACUSHLA5%
- Wrangler2%
- Chubbuck Authentic2%
- Molithe1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -31.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×
Top pendleton wool blanket search terms
- pendleton wool blanket26K/yr
- pendleton wool blankets5K/yr
- pendleton queen blanket4K/yr
- pendleton blanket queen size2K/yr
- pendelton throw1K/yr
Top pendleton wool blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pendleton Yakima Camp Blanket Twin 66 x 84 - Wool Cotton Large Dry Clean Soft and Durable Throw for Home Travel RV Picnic - Green Heather
Pendleton$202.284.8★983 rev
Pendleton Yakima Camp Blanket Full Queen 90 x 90 - Wool Cotton Large Dry Clean Soft and Durable Throw for Home and Travel - Lake
Pendleton$265.684.8★983 rev
Arcturus Rainier Wool Blanket - 4.5lbs Warm Heavy Washable Large | Great for Camping Outdoors Survival & Emergency Kits (Sunset Peak)
Arcturus$46.064.6★2,464 rev
Pendleton National Park Blanket Queen 90 x 90 - 100% Wool Soft and Durable Throw for Home & Outdoor Adventures Iconic Park Stripes Collectible Keepsake - Glacier
Pendleton$340.594.8★729 rev
ACUSHLA Merino Wool Blanket - Warm Thick Washable Large Bed Couch Outdoor Camping Sleeping Throw Blanket All Seasons Myers Green 79x63
ACUSHLA$39.814.6★1,508 rev
Newest
by launch date
Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)
Pendleton$98.4320 rev
Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)
Pendleton$98.6120 rev
Pendleton Reversible Plush Throw - 50 x 70 (1 Mount Foraker)
Pendleton$44.7552 rev
Pendleton Reversible Plush Throw - 50 x 70 (1 Legend Lake Grey)
Pendleton$44.1855 rev
Pendleton Explorer Queen Quilt Bedding Set with 2 Shams Luxury Cotton Bedding Lightweight Quilted Bedspreads Coverlet for Bed Aztec & Western Quilt Machine Washable Full/Queen Blue Grey Multi
Pendleton$214.22217 rev
Trending
90-day click momentumPendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)
Pendleton$98.435.0★
Wrangler - Queen Size Blanket Ultra-Soft Plush Blanket Medium Weight Cozy Bedding Striped Americana Decor College Dorm Room Essentials Western Saddle Green
Wrangler$33.844.8★
Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)
Pendleton$98.615.0★
Pendleton Reversible Plush Throw - 50 x 70 (1 Mount Foraker)
Pendleton$44.755.0★
Pendleton Yakima Throw 54 x 66 - Wool Cotton Soft and Durable Wool Throw for Home and Travel - Lake
Pendleton$152.634.8★
What buyers say about pendleton wool blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps you very warm”
“Looks and feels well made”
“These are blissfully soft”
“Good deal”
“Colors are vibrant”
“Thick and cozy”
“very comfortable”
“Just as advertised”
“The size is accurate too”
“And durable”
What buyers complain about
“Much thinner than expected”
“Its bulky it”
“there was a strong odor coming off of it”
“Instead, the manufacturer kept the price low to sell an inferior product”
“Poor quality”
“probably never be soft as advertised”
“Only %25 wool, mostly plastic”
“A tad disappointed in the advertisement”
“Colors Bleed :”
“Inaccurate sizing”
Top return reasons
Common questions
- Is pendleton wool blanket profitable to sell on Amazon United States?
- The niche generates $0/yr across 39 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (29/100).
- How competitive is the pendleton wool blanket niche?
- 8 brands and 31 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pendleton wool blanket?
- Top complaints mined from reviews: Thickness, Weight Heavy, Smell. The return rate is 2.9%.
- When does demand for pendleton wool blanket peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the pendleton wool blanket niche?
- Listings span $33.84–$351.74; the average listing price is $159.38 (sweet spot $15–$100). The average incumbent carries 1,049 reviews — the moat a new listing must climb.