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Pendleton Towels

Fail

The top 5 brands take 96% of clicks, so Pendleton Towels is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$54K/yr71K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
51%top-5 click share · 9 brands · 24 sellers

Flapen Score

Pendleton Towels against its category

The dotted line is the Home & Kitchen average. Past it, Pendleton Towels is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pendleton Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Pendleton Towels 71K times last year and spent an estimated $54K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
1.3%
Market size, estimated
$54Ka year
Peak month
December2.2× the quietest month
Top search term
pendleton towels52K searches a year

02 · Price

A sale here is worth $59.72.

Listings sell for $59.72 on average, from $9.72 to $168.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $59.72 that is $0 to $6K a year per listing.

Average price
$59.72inside the $15 to $100 sweet spot
Price range
$9.72–$168.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #1,451 within Towels. It carries 271 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
26.2%
Average rank
#1,451in Towels
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
271per listing
Listings tracked
27

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pendleton Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

24

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

3%

  • Brand 189%
  • Brand 22%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Pendleton Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pendleton Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pendleton towels52K/yr
  • pendleton towel7K/yr
  • pendleton beach towel4K/yr
  • pendleton towels clearance4K/yr
  • pendleton hand towel2K/yr
  • pendleton bath towel2K/yr
  • pendleton towels bath798/yr

Reviews and returns

What reviews say buyers love and hate about Pendleton Towels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Disappointed with quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pendleton Towels questions

Answered from the same tracked data.