Is pendleton towels profitable to sell on Amazon United States?

The niche generates $54K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Skip it (43/100).

How competitive is the pendleton towels niche?

9 brands and 24 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in pendleton towels?

Top complaints mined from reviews: Quality-Overall, Absorbency, Thickness. The return rate is 2.0%.

When does demand for pendleton towels peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the pendleton towels niche?

Listings span $9.72–$168.50; the average listing price is $59.72 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.

pendleton towels

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$59.72

avg listing price — sweet spot $15–$100

Review moat

Great270.96

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good$9.72–$168.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$54K

$54K/yr · 71K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, pendleton towels is a $54K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

pendleton towels market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $60K–$75K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,451
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 26.2%
Avg brand age: 40 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

Pendleton89%
Loon & Lake2%
Wrangler2%
SKL Home2%
Breling2%
Northwest1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +22.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top pendleton towels search terms

pendleton towels52K/yr +22.6%1.4% conv.
pendleton towel7K/yr +17.4%0.9% conv.
pendleton beach towel4K/yr +140.5%1.2% conv.
pendleton towels clearance4K/yr +27.8%0.3% conv.
pendleton hand towel2K/yr -11.1%0.3% conv.
pendleton bath towel2K/yr -39.1%0.5% conv.
pendleton towels bath798/yr -48.9%1.1% conv.

All search terms

Top pendleton towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pendleton 3 Piece Bath Towel Set - Bath Hand and Washcloth 100% Cotton Shower Towels Soft and Highly Absorbent Quick Dry Fade Resistant for Bathroom Hotel and Spa - Spider Rock Black/White

Pendleton$70.484.6★25 rev

Pendleton Oversized Jacquard Spa Towels 40 x 70 inches Bath Towels 100% Cotton Soft and Quick Dry for The Beach Hot Tub Pool - Canyonlands Desert Sky

Pendleton$55.174.8★491 rev

Pendleton 3 Piece Bath Towel Set - Bath Hand and Washcloth 100% Cotton Shower Towels Soft and Highly Absorbent Quick Dry Fade Resistant for Bathroom Hotel and Spa - White Sands Tan

Pendleton$68.914.6★25 rev

Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing S/M Washable - Autumn Birch Navy

Pendleton$146.094.7★20 rev

Pendleton 3 Piece Bath Towel Set - Bath Hand and Washcloth 100% Cotton Shower Towels Soft and Highly Absorbent Quick Dry Fade Resistant for Bathroom Hotel and Spa - Aqua

Pendleton$67.694.6★25 rev

Newest

by launch date

Wrangler - Bath Towel Set Western Towel Set Including Bath Hand & Washcloth Soft and Zero Twist Cotton Blend Towels Steer Head Beige Set of 3

Wrangler$29.0210 rev

3mo ago

Pendleton Oversized Jacquard Spa Towels 40 x 70 inches Bath Towels 100% Cotton Soft and Quick Dry for the Beach Hot Tub Pool - Creekside

Pendleton$60.48491 rev

4mo ago

Pendleton Oversized Jacquard Spa Towels 40 x 70 inches Bath Towels 100% Cotton Soft and Quick Dry for the Beach Hot Tub Pool - Black

Pendleton$60.81491 rev

4mo ago

Pendleton Reversible Plush Throw - 50 x 70 (1 Legend Lake Grey)

Pendleton$44.1855 rev

10mo ago

Loon & Lake Luxury Beach Towels Set of 2 - Retro Stripes | 2 Pack 30 x 60 | Crafted from 100% Combed Cotton | Ultra Plush & Super Soft | Retro Collection 1977

Loon & Lake$48.8286 rev

1y ago

What buyers say about pendleton towels

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“The towels are soft”

Quality-Overall17%

“Best quality most beautiful towels i've ever owned”

Color13%

“Awesome colors”

Shape/Style4%

“Nice style”

Size-Overall4%

“The size is perfect”

Thickness3%

“This blanket is thick, soft and gorgeous”

Design-Overall3%

“The design is bold and crisp, and looks striking whether its laid flat, hanging, or rolled up on a shelf”

Warmth3%

“The warmest softest blanket love it”

Washability3%

“Looks great and washes well”

Comfort-Overall3%

“comfortable”

What buyers complain about

Quality-Overall22%

“Disappointed with quality”

Absorbency13%

“Not absorbent at all”

Thickness13%

“So thin i get they're cheap”

Material Quality10%

“Material not so good”

Advertised Vs Actual Product7%

“Inaccurate description and poor quality”

Washability4%

“With that said I am unable to review the wash clothes as there werent any in the package”

Color4%

“The colors were awful”

Design-Overall4%

“Cheap reductions of design not be towels”

Stain Resistance2%

“faded after the first time”

Value For Money2%

“OVERPRICED - But same Pendleton as exepcted”

Top return reasons

Color16%

Size-Overall14%

Quality-Overall14%

Material Quality12%

Advertised Vs Actual Product7%

Thin7%

Value For Money6%