Pendleton Sherpa Fleece Blanket

Shoppers searched for this 903K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $648K a year.

Searches, last 12 months

903K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

0.6%

Market size, estimated

$648Ka year

Peak month

December5.1× the quietest month

Top search term

pendleton317K searches a year

Listings sell for $126.03 on average, from $14.68 to $351.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $126.03 that is $0 to $13K a year per listing.

Average price

$126.03above the $15 to $100 sweet spot

Price range

$14.68–$351.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

6.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #2,681 within Throws. It carries 1,978 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

11.8%

Average rank

#2,681in Throws

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,978per listing

Listings tracked

65

19 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

10Amazon's first-year sales bar

Average brand age

46 months