Is pendleton sherpa fleece blanket profitable to sell on Amazon United States?

The niche generates $648K/yr across 65 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Skip it (38/100).

How competitive is the pendleton sherpa fleece blanket niche?

9 brands and 57 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in pendleton sherpa fleece blanket?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 6.4% — above our launch gate.

When does demand for pendleton sherpa fleece blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the pendleton sherpa fleece blanket niche?

Listings span $14.68–$351.74; the average listing price is $126.03 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.

pendleton sherpa fleece blanket

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Competition

Great27%

top-5 click share — an open shelf

Market size

Good$648K

$648K/yr · 903K searches

Avg price

Good$126.03

avg listing price — sweet spot $15–$100

Review moat

Okay1,978.28

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$14.68–$351.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, pendleton sherpa fleece blanket is a $648K/yr Amazon United States market (903K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pendleton sherpa fleece blanket market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $756K–$1.0M; units × avg price
Conversion rate: 0.6%
Avg BSR: #2,681
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 11.8%
Avg brand age: 46 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

27%

Top 20: 60%

Open market

Pendleton91%
ACUSHLA3%
Wrangler2%
Lumister1%
Arcturus1%
Legendary Whitetails1%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top pendleton sherpa fleece blanket search terms

pendleton317K/yr -15.6%0.2% conv.
pendleton blanket292K/yr -20.1%0.6% conv.
pendleton blankets and throws82K/yr -22.3%0.9% conv.
pendleton blankets42K/yr -29.4%0.5% conv.
pendleton throw blanket26K/yr -20.5%1.0% conv.
pendleton throw25K/yr -36.1%1.2% conv.
pendleton wool blanket26K/yr -40.1%0.1% conv.
pendelton19K/yr +9.6%0.1% conv.
pendleton fleece blanket17K/yr -45.9%1.1% conv.
pendleton sherpa blanket8K/yr -18.6%0.4% conv.

All search terms

Top pendleton sherpa fleece blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pendleton Reversible Plush Throw - 50 x 70 (1 Mount Foraker)

Pendleton$44.755.0★52 rev

Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre

Pendleton$162.374.8★551 rev

Pendleton Reversible Plush Throw - 50 x 70 (1 Legend Lake Grey)

Pendleton$44.184.6★55 rev

Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)

Pendleton$98.435.0★20 rev

Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)

Pendleton$98.615.0★20 rev

Newest

by launch date

Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Green Multi)

Pendleton$98.4320 rev

6mo ago

Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)

Pendleton$98.6120 rev

6mo ago

Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing S/M Washable - Ponderosa Green

Pendleton$175.5920 rev

7mo ago

Pendleton Mens Robe 100% Cotton Unisex Bathrobe with Hood and 2 Deep Pockets Dual Sizing L/XL Washable - Ponderosa Green

Pendleton$183.1520 rev

7mo ago

Pendleton Throw Blanket Soft Lightweight Decorative Blanket for Sofa Couch or Bed Mystic Lake Cozy Fall Throw Blanket for Living Room or Bedroom Decor and Gifts for Women 50 x 70 (Blue Multi)

Pendleton$68.7835 rev

9mo ago

What buyers say about pendleton sherpa fleece blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“These are blissfully soft”

Quality-Overall15%

“Excellent quality and the cutest pattern”

Warmth12%

“It's warm”

Color7%

“Colors are vibrant”

Size-Overall6%

“Good fit”

Comfort-Overall3%

“Very comfortable”

Weight Light3%

“the perfect weight”

Washability3%

“easy to wash”

Design-Overall3%

“Great design”

Value For Money3%

“Worth it”

What buyers complain about

Size-Overall14%

“Too small”

Color7%

“It is all black”

Value For Money7%

“Yes, it's expensive,”

Advertised Vs Actual Product5%

“not as advertised”

Weight Heavy5%

“Heavy”

Thickness4%

“Nice blanket, wish it would have been a bit thicker”

Pilling/Linting3%

“it sheds lint like crazy”

Warmth3%

“won't keep you warm Get a Pendleton for warmth & top quality”

Durability3%

“Not holding up well”

Washability3%

“it looks like a cheap dollar store item after washing”

Top return reasons

Size-Overall39%

Color9%

Material Quality7%

Advertised Vs Actual Product6%

Sleeve Fit5%

Chest Fit4%

Length4%

Thin3%