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pendleton bedding

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 19Growth 20Conversion 5Competition 94Returns 14Price range 24Avg price 66Brand share 22Review moat 69Quality gap 23

Competition

Great21%

top-5 click share — an open shelf

Review moat

Good734.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$127.55

avg listing price — sweet spot $15–$100

Price range

Bad$12.35–$368.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Market size

Bad$74K

$74K/yr · 142K searches

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pendleton bedding is a $74K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pendleton bedding market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$32K–$64K
units × avg price
Conversion rate
0.4%
Avg BSR
#6,001
Page quality
0%
Prime
91%
Sponsored
74%
Out of stock
25.8%
Avg brand age
44 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

40

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

21%

Top 20: 53%

Open market

8%

  • Pendleton87%
  • Paseo Road1%
  • Dintszyayue1%
  • Woolrich John Rich & Bros.1%
  • Lumister1%
  • Eddie Bauer1%
  • Open — no brand owns it (17 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -9.4% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top pendleton bedding search terms

  • pendleton bedding42K/yr
  • pendleton women53K/yr
  • pendleton quilt18K/yr
  • pendleton comforter10K/yr
  • pendeltons for women12K/yr
  • womens pendleton7K/yr
All search terms

Top pendleton bedding products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pendleton bedding

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Beautiful Quality”

Soft Feel13%

“Amazingly soft”

Comfort-Overall10%

“Super comfortable”

Size-Overall9%

“Fits bed well”

Color8%

“Cute colors”

Warmth5%

“Keeps you very warm”

Design-Overall4%

“eye catching design”

Weight Light4%

“It's lightweight and the perfect size”

Advertised Vs Actual Product3%

“As described”

Material Quality3%

“Material is great”

What buyers complain about

Color9%

“Colors are not very bright”

Quality-Overall8%

“it is not made well”

Size-Overall7%

“they are HUGE”

Thickness3%

“The photos make it look thicker than it is”

Material Quality3%

“The fabric is horrible; rough”

Durability3%

“Falls apart”

Smell3%

“Weird smell”

Warmth3%

“It doesn't keep you warm”

Comfort-Overall2%

“Worst Comforter Set Ever”

Value For Money2%

“Yes, it's expensive,”

Top return reasons

Size-Overall34%
Color18%
Material Quality8%
Chest Fit5%
Advertised Vs Actual Product5%
Sleeve Fit3%
Quality-Overall3%
Thin3%
Length2%
Display Colors2%

Common questions

Is pendleton bedding profitable to sell on Amazon United States?
The niche generates $74K/yr across 117 tracked products. 6 of 47 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (34/100).
How competitive is the pendleton bedding niche?
23 brands and 40 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in pendleton bedding?
Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 8.1% — above our launch gate.
When does demand for pendleton bedding peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the pendleton bedding niche?
Listings span $12.35–$368.50; the average listing price is $127.55 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.