peacock fan
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Great$6.67–$47.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good635.43avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, peacock fan is a $17K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 38/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
peacock fan market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$25K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #1,570
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 13.4%
- Avg brand age
- 39 months
- Avg seller age
- 232 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
20
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
16%
- BABEYOND51%
- INNOLIFE12%
- Vijiv7%
- Bestage7%
- Yolyoo4%
- whitefeather4%
- Open — no brand owns it (10 brands, 16%)
Demand
Weekly Amazon search volume, last 39 weeks — +9.4% search growth over the last 90 days.Top peacock fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BABEYOND Marabou Feather Fan 20s Vintage Folding Fan Flapper Hand Fan for Costume Dancing Show Tea Party Wedding Decoration (Peacock Dark Green)
BABEYOND$14.134.7★4,050 rev
BABEYOND 1920s Marabou Feather Folding Hand Fan
BABEYOND$14.524.7★4,050 rev
BABEYOND Roaring 20s Vintage Style Peacock & Black Marabou Feather Fan Flapper Accessories for Costume Halloween Dancing Party Tea Party Variety Show
BABEYOND$26.454.5★942 rev
BABEYOND Roaring 20s Vintage Style Peacock & Black Marabou Feather Fan Flapper Accessories for Costume Halloween Dancing Party Tea Party Variety Show (Dark Green-White Rib)
BABEYOND$24.064.5★942 rev
INNOLIFE - Chinese/Japanese Elegant Peacock Pattern Folding Bamboo Handheld Silk Hand Fan Hand-Crafted with Carrying Pouch (Green)
INNOLIFE$9.814.3★146 rev
Newest
by launch date
Vintage Elegance Handcrafted Peacock and Ostrich Feather Wedding Fan Black and Gold Rhinestone Brooch Bridal Bouquet Accessory20s Gatsby Wedding
YIFUwedding$47.354 rev
Gcroet Exquisitely Crafted Peacock Feathers Hand Fan - Foldable Art Deco Design with Marabou Feathers for Elegant Lady Vintage Party Halloween Costume & Home Decor Green.
Gcroet$12.092 rev
whitefeather Black Feather Hand Fan for Women 17.7 inch Large Folding Flapper Fan 1920s Gatsby Marabou Prop for Costume Masquerade Tea Party & Wedding Accessories
whitefeather$9.4934 rev
whitefeather Vintage Feather Hand Fan 17.7 x 11.8 inches Marabou Feathers 1920s Style for Costume Parties Tea Parties Wedding Decor (Pink)
whitefeather$10.9034 rev
Happy Feather Lace Fan with Folding Handheld Embroidered Flowers Pattern Hand Fans for Wedding Bridal Tea Dancing Party -Green
Happy Feather$12.8440 rev
Trending
90-day click momentumVintage Elegance Handcrafted Peacock and Ostrich Feather Wedding Fan Black and Gold Rhinestone Brooch Bridal Bouquet Accessory20s Gatsby Wedding
YIFUwedding$47.355.0★
whitefeather Vintage Feather Hand Fan 17.7 x 11.8 inches Marabou Feathers 1920s Style for Costume Parties Tea Parties Wedding Decor (Pink)
whitefeather$10.904.7★
whitefeather Black Feather Hand Fan for Women 17.7 inch Large Folding Flapper Fan 1920s Gatsby Marabou Prop for Costume Masquerade Tea Party & Wedding Accessories
whitefeather$9.494.7★
Gcroet Exquisitely Crafted Peacock Feathers Hand Fan - Foldable Art Deco Design with Marabou Feathers for Elegant Lady Vintage Party Halloween Costume & Home Decor Green.
Gcroet$12.094.4★
RISANXUN Boots on The Ground Fan Large Folding Hand Fan for Women and Men Popping Fans for Line Dancing for Raves EDM Dance Party and Home Decoration
RISANXUN$9.374.2★
What buyers say about peacock fan
What buyers praise and complain about, mined from review topics.What buyers love
“High quality feathers”
“So pretty”
“The Gatsby aesthetic is spot on”
“Good for photo props”
“Cools weightless”
“The material and art form is beautiful”
“The rhinestone brooch is really striking”
“Beautiful and sturdy”
“Fun for fur babies”
“Worth what I paid”
What buyers complain about
“Thin”
“The folds were a bite uneven”
“Small”
“The quality was cheap”
“Its not like the picture”
Top return reasons
Common questions
- Is peacock fan profitable to sell on Amazon United States?
- The niche generates $17K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the peacock fan niche?
- 16 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in peacock fan?
- Top complaints mined from reviews: Thickness, Shape/Style, Size-Overall. The return rate is 7.8% — above our launch gate.
- What does it cost to enter the peacock fan niche?
- Listings span $6.67–$47.35; the average listing price is $16.46 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.