Skip to content

Paw Patrol Rug

Fail

Shoppers spend an estimated $39K a year here, so Paw Patrol Rug is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$39K/yr63K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
59%top-5 click share · 14 brands · 24 sellers

Flapen Score

Paw Patrol Rug against its category

The dotted line is the Home & Kitchen average. Past it, Paw Patrol Rug is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Rug 63K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
1.9%
Market size, estimated
$39Ka year
Peak month
December3.0× the quietest month
Top search term
paw patrol rug38K searches a year

02 · Price

A sale here is worth $32.17.

Listings sell for $32.17 on average, from $12.89 to $59.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.17 that is $0 to $3K a year per listing.

Average price
$32.17inside the $15 to $100 sweet spot
Price range
$12.89–$59.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #412 within Kids' Room Décor. It carries 3,789 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#412in Kids' Room Décor
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,789per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Paw Patrol Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

  • Brand 128%
  • Brand 222%
  • Brand 320%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 17%)

Demand

Paw Patrol Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Paw Patrol Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol rug38K/yr
  • paw patrol rugs for boys room10K/yr
  • paw patrol play mat8K/yr
  • paw patrol mat7K/yr
  • paw patrol rugs for kids bedroom572/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Rug

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Wouldnt buy at all so small not how I would think would of been thicker nah”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Rug questions

Answered from the same tracked data.