paw patrol rug
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.17avg listing price — sweet spot $15–$100
Price range
Great$12.89–$59.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,788.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, paw patrol rug is a $39K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
paw patrol rug market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $32K–$40K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 2.2%
- Avg brand age
- 37 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
17%
- Franco28%
- Paw Patrol22%
- Gertmenian20%
- Delta Children6%
- Capelli Sport4%
- Melissa & Doug3%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top paw patrol rug search terms
- paw patrol rug38K/yr
- paw patrol rugs for boys room10K/yr
- paw patrol play mat8K/yr
- paw patrol mat7K/yr
- paw patrol rugs for kids bedroom572/yr
Top paw patrol rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Franco Kids Room Non Slip Area Rug 69 in x 52 in Paw Patrol
Franco$53.784.7★3,203 rev
Gertmenian Nickelodeon Paw Patrol Town Tower Interactive Rug Includes 2x Cars feat. Chase and Marshall Suitable for Classroom Nursery Bedroom or Play Area 40x54in Medium 32500
Gertmenian$45.964.7★327 rev
Paw Patrol Rugs for Kids Room - Bundle with 40x54in Paw Patrol Area Rug for Bedroom Room Decor Plus Stickers and More | Paw Patrol Rugs for Bedroom
Paw Patrol$45.804.7★17 rev
PAW Patrol Pup Squad Adventure Bay Playmat 33-Inch Foldable Mat
Paw Patrol$23.674.4★51 rev
Paw Patrol Chase 100% Cotton Non Slip Plush Bathroom Mat Rug (Officially Licensed Product) By Franco
Franco$26.814.6★335 rev
Newest
by launch date
Upgrade Ultra Non Slip Kids Car Rug Kids Road Playmat Rug for Toy Cars Educational Town City Map Washable Carpet for Boy Playroom Bedroom Safer Car Track Play Mat for Children Baby Toddler 60x36
Arenarug$31.38421 rev
PAW Patrol Pup Squad Adventure Bay Playmat 33-Inch Foldable Mat
Paw Patrol$23.6751 rev
AlphabetAcre Kids Rug 3x5 Ft City Road Car Rug for Kids
AlphabetAcre$34.10179 rev
ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
ILPEOD$37.281,106 rev
Nickelodeon Paw Patrol Kids Bath Rug Mat Polyester Foam Skid-Resistant 30 x 20 Blue
Nickelodeon$26.4458 rev
Trending
90-day click momentumILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
ILPEOD$37.284.7★
AlphabetAcre Kids Rug 3x5 Ft City Road Car Rug for Kids
AlphabetAcre$34.104.7★
Paw Patrol Rugs for Kids Room - Bundle with 40x54in Paw Patrol Area Rug for Bedroom Room Decor Plus Stickers and More | Paw Patrol Rugs for Bedroom
Paw Patrol$45.804.7★
Franco Kids Room Window Curtains Drapes Set 82 in x 63 in Paw Patrol
Franco$20.074.8★
Nickelodeon Paw Patrol Chase Rubble and Marshall Pop Up Hamper with Durable Carry Handles 21 H x 13.5 W X 13.5 L
Idea Nuova$12.894.3★
What buyers say about paw patrol rug
What buyers praise and complain about, mined from review topics.What buyers love
“the quality feels really sturdy”
“Good size”
“soft material”
“Very comfortable”
“Great play”
“Great value”
“Beautiful color”
“Just as pictured”
“Cushion is great”
“it seems pretty easy to clean”
What buyers complain about
“Wouldnt buy at all so small not how I would think would of been thicker nah”
“Not as thick as advertised”
“Stopped working after a month”
“Very cheap”
“Flimsy and falls apart”
“Chemical smell”
“It's small and thin and is not a carpet material at all”
“And I really wish it came in another color scheme like red and blue because I feel like the colors are kind of jarring and overstimulating”
“Not for toddlers”
“Not worth the price”
Top return reasons
Common questions
- Is paw patrol rug profitable to sell on Amazon United States?
- The niche generates $39K/yr across 20 tracked products. 90-day search growth is -24.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the paw patrol rug niche?
- 14 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in paw patrol rug?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.6%.
- When does demand for paw patrol rug peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the paw patrol rug niche?
- Listings span $12.89–$59.89; the average listing price is $32.17 (sweet spot $15–$100). The average incumbent carries 3,789 reviews — the moat a new listing must climb.