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Paw Patrol Pool

Fail

The top 5 brands take 94% of clicks, so Paw Patrol Pool is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$104K/yr82K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
49%top-5 click share · 8 brands · 36 sellers

Flapen Score

Paw Patrol Pool against its category

The dotted line is the Home & Kitchen average. Past it, Paw Patrol Pool is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Pool 82K times last year and spent an estimated $104K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
6.3%
Market size, estimated
$104Ka year
Peak month
August3.1× the quietest month
Top search term
paw patrol towel38K searches a year

02 · Price

A sale here is worth $20.23.

Listings sell for $20.23 on average, from $13.03 to $44.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.23 that is $5K to $10K a year per listing.

Average price
$20.23inside the $15 to $100 sweet spot
Price range
$13.03–$44.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #231 within Towels. It carries 2,150 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#231in Towels
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,150per listing
Listings tracked
34

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Paw Patrol Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

2%

  • Brand 146%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 2%)

Demand

Paw Patrol Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Paw Patrol Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol towel38K/yr
  • paw patrol beach towel19K/yr
  • paw patrol towels for boys8K/yr
  • paw patrol hooded towel8K/yr
  • paw patrol bath towel9K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Pool

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
26%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Its better a little big than small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paw Patrol Pool questions

Answered from the same tracked data.