Is paw patrol pool profitable to sell on Amazon United States?

The niche generates $104K/yr across 34 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (49/100).

How competitive is the paw patrol pool niche?

8 brands and 36 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in paw patrol pool?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.1%.

When does demand for paw patrol pool peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the paw patrol pool niche?

Listings span $13.03–$44.96; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.

paw patrol pool

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$13.03–$44.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.23

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,149.68

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Market size

Okay$104K

$104K/yr · 82K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, paw patrol pool is a $104K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

paw patrol pool market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $101K–$121K; units × avg price
Conversion rate: 6.3%
Avg BSR: #231
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.8%
Avg brand age: 41 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

Franco46%
Paw Patrol18%
Get Trend15%
Nickelodeon10%
LUV HER5%
Crocs5%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top paw patrol pool search terms

paw patrol towel38K/yr +7.8%5.3% conv.
paw patrol beach towel19K/yr +22.7%7.3% conv.
paw patrol towels for boys8K/yr +2.2%6.7% conv.
paw patrol hooded towel8K/yr +3.1%4.1% conv.
paw patrol bath towel9K/yr -26.9%5.2% conv.

All search terms

Top paw patrol pool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paw Patrol Blue Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 x 50 By Franco Kids

Franco$17.104.7★16,853 rev

Franco Kids Super Soft Cotton Bath/Pool/Beach Towel 58 in x 28 in Paw Patrol

Franco$16.204.7★12,754 rev

Get Trend Paw Patrol Bath Towels with Hood for Boys 49x30 One Size Soft and Absorbent Cotton Hooded Beach Towel Wrap Poncho for Swimming Pool Travel for Boys (Blue Paw Patrol)

Get Trend$21.054.7★50 rev

Paw Patrol Girl Skye Marshall Chase Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) by Franco

Franco$19.834.7★16,853 rev

Nickelodeon Boys Swim Trunks Paw Patrol TMNT Quick Dry Graphic Swim Shorts Size 2T Paw Patrol Blue Stripes

Nickelodeon$13.054.8★621 rev

Newest

by launch date

Paw Patrol Franco Kids Bath/Pool/Beach Towel Super Soft Cotton 27 in x 54 in

Paw Patrol$16.197 rev

6mo ago

Paw Patrol Marshall Chase Rubble Boys UPF 50+ Swim Trunks Shorts Bathing Suit for Toddler and Big Kids Blue

Paw Patrol$17.09105 rev

6mo ago

Paw Patrol Baseball Cap & Sunglasses Set for Boys UV400 Sun Protection Shades Hat Marshall Skye Gifts for Boys (Multi Paw Patrol)

Get Trend$17.9396 rev

7mo ago

Get Trend Paw Patrol Bath Towels with Hood for Boys 49x30 One Size Soft and Absorbent Cotton Hooded Beach Towel Wrap Poncho for Swimming Pool Travel for Boys (Blue Paw Patrol)

Get Trend$21.0550 rev

9mo ago

Get Trend Paw Patrol Bath Towels with Hood for Girls Soft Absorbent Cotton Beach Towel Swimming Pool Hooded Poncho Shower Bath Travel Chase Skye for Girls Ages 2-6 (Pink Paw Patrol)

Get Trend$18.38169 rev

9mo ago

What buyers say about paw patrol pool

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“Great gift for a kid”

Size-Overall13%

“its a great fit for my grandson”

Quality-Overall12%

“The glasses are better quality than expected”

Color8%

“The colors are very vibrant”

Soft Feel6%

“Soft and true to size”

Value For Money6%

“good value for money”

Washability6%

“Good quality and has held up well thru MANY washes”

Warmth4%

“my grandson loves his towel, it's nice and soft and warm”

Durability4%

“Durable”

Material Quality3%

“Its a soft material”

What buyers complain about

Size-Overall26%

“Its better a little big than small”

Thickness14%

“Cheap and thin”

Quality-Overall13%

“Very poor quality”

Material Quality10%

“Cheap material”

Strap/String Quality5%

“The string not very strong”

Strength5%

“fragile”

Durability3%

“sizing and durability are average”

Color3%

“the ring turned my daughters finger black”

Allergies3%

“Creates sores and turns fingers black”

Upholstery/Fabric Quality3%

“Very rough fabric/ cheap”

Top return reasons

Size-Overall33%

Value For Money13%

Quality-Overall9%

Thin9%

Material Quality7%

Advertised Vs Actual Product6%

Color4%

Feet Fit3%

Length3%

Width2%

Common questions

Is paw patrol pool profitable to sell on Amazon United States?: The niche generates $104K/yr across 34 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (49/100).
How competitive is the paw patrol pool niche?: 8 brands and 36 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in paw patrol pool?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.1%.
When does demand for paw patrol pool peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the paw patrol pool niche?: Listings span $13.03–$44.96; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.