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Paw Patrol Chair

Fail

Demand is soft, at -25.6% this quarter, so Paw Patrol Chair is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$116K/yr168K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
35%top-5 click share · 14 brands · 38 sellers

Flapen Score

Paw Patrol Chair against its category

The dotted line is the Home & Kitchen average. Past it, Paw Patrol Chair is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Chair 168K times last year and spent an estimated $116K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
2.1%
Market size, estimated
$116Ka year
Peak month
December5.2× the quietest month
Top search term
paw patrol chair52K searches a year

02 · Price

A sale here is worth $32.57.

Listings sell for $32.57 on average, from $10.97 to $119.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.57 that is $0 to $3K a year per listing.

Average price
$32.57inside the $15 to $100 sweet spot
Price range
$10.97–$119.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #590 within Kids' Furniture. It carries 2,000 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
18.7%
Average rank
#590in Kids' Furniture
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,000per listing
Listings tracked
57

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Paw Patrol Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

38

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

17%

  • Brand 142%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Paw Patrol Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.2×

Search terms

Top Paw Patrol Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol chair52K/yr
  • paw patrol table34K/yr
  • paw patrol table and chair set23K/yr
  • paw patrol couch13K/yr
  • paw patrol chairs for toddlers10K/yr
  • paw patrol camping chair4K/yr
  • paw patrol desk10K/yr
  • paw patrol bean bag chair6K/yr
  • paw patrol table and chairs6K/yr
  • paw patrol folding chair4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Chair

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Very small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paw Patrol Chair questions

Answered from the same tracked data.