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Paw Patrol Birthday Invitations

Fail

Shoppers spend an estimated $19K a year here, so Paw Patrol Birthday Invitations is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$19K/yr36K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
54%top-5 click share · 11 brands · 37 sellers

Flapen Score

Paw Patrol Birthday Invitations against its category

The dotted line is the Home & Kitchen average. Past it, Paw Patrol Birthday Invitations is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Birthday Invitations market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Birthday Invitations 36K times last year and spent an estimated $19K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
3.8%
Market size, estimated
$19Ka year
Peak month
January2.4× the quietest month
Top search term
paw patrol birthday invitations15K searches a year

02 · Price

A sale here is worth $13.99.

Listings sell for $13.99 on average, from $2.88 to $23.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.99 that is $1K to $3K a year per listing.

Average price
$13.99under the $15 to $100 sweet spot
Price range
$2.88–$23.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #512 within Invitations. It carries 910 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#512in Invitations
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
910per listing
Listings tracked
26

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Paw Patrol Birthday Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

37

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

11%

  • Brand 122%
  • Brand 219%
  • Brand 316%
  • Brand 415%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (5 brands, 11%)

Demand

Paw Patrol Birthday Invitations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Paw Patrol Birthday Invitations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol birthday invitations15K/yr
  • paw patrol invitations11K/yr
  • paw patrol party invitations3K/yr
  • paw patrol invitations birthday boy2K/yr
  • paw patrol birthday invitations for boys3K/yr
  • paw patrol invitations birthday679/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Birthday Invitations

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.9%of orders come back
“wrong sizing”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paw Patrol Birthday Invitations questions

Answered from the same tracked data.