Is paw patrol birthday decorations profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 68 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the paw patrol birthday decorations niche?

25 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in paw patrol birthday decorations?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.

When does demand for paw patrol birthday decorations peak?

Demand is steady year-round — the busiest month runs 2.2× the quietest.

What does it cost to enter the paw patrol birthday decorations niche?

Listings span $2.88–$42.26; the average listing price is $18.04 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.

paw patrol birthday decorations

Worth a look

Shows a $2.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.5M

$2.5M/yr · 3.7M searches

Competition

Great29%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.04

avg listing price — sweet spot $15–$100

Price range

Good$2.88–$42.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good928.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, paw patrol birthday decorations is a $2.5M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

paw patrol birthday decorations market data

Units sold / yr: 125K–150K; avg 1,500–2,000/product
Revenue / yr: $2.3M–$2.7M; units × avg price
Conversion rate: 3.7%
Avg BSR: #473
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 1.4%
Avg brand age: 34 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

29%

Top 20: 62%

Open market

28%

Unique28%
Tstars24%
Glad6%
Toyland5%
DecoPac4%
Paw Patrol4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.2×

Open Trend

Top paw patrol birthday decorations search terms

paw patrol birthday decorations1.9M/yr -14.3%2.1% conv.
paw patrol party favors493K/yr -6.7%2.7% conv.
paw patrol birthday218K/yr -18.4%1.7% conv.
paw patrol party decorations159K/yr -9.1%2.5% conv.
paw patrol backdrop110K/yr -4.9%0.8% conv.
paw patrol party107K/yr -10.3%1.8% conv.
paw patrol pinata83K/yr +9.4%0.4% conv.
paw patrol birthday banner100K/yr -10.5%1.9% conv.
paw patrol decorations90K/yr -12.8%2.1% conv.
paw patrol tablecloth86K/yr -16.4%3.4% conv.

All search terms

Top paw patrol birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paw Patrol Chase 3rd Birthday Boy Shirt - Toddler T-Shirt Gift Outfit for Party - Clothes for 3 Year Old Boys 4T Black

Tstars$19.504.8★1,662 rev

Paw Patrol Birthday Decorations Party Supplies for 16 Guests - Complete Officially Licensed Kit with Plates Napkins Banner and Masks Party Favors Set for Kids

Unique$26.904.8★1,208 rev

Toyland 26 Inch Paw Patrol Number Foil Balloon - Kids Party Balloons - Number 1-6 Available (NUMBER 3)

Toyland$12.894.6★1,801 rev

Glad for Kids Paw Patrol Disposable Paper Plates Heavy Duty Soak Proof Microwavable Kids Plates for Parties Birthdays and Everyday Meals Core Pups Blue 8.5 Inch 20 Count

Glad$5.754.8★4,684 rev

Unique Paw Patrol Tablecloth and Paw Patrol Birthday Banner | Birthday Decorations and Party Supplies | Officially Licensed

Unique$9.934.8★79 rev

Newest

by launch date

Unique Paw Patrol Tablecloth and Paw Patrol Birthday Banner | Birthday Decorations and Party Supplies | Officially Licensed

Unique$9.9379 rev

5mo ago

Paw Patrol Birthday Decorations | Serves 16 | Banner Tablecloth Balloons Plates and Napkins Temporary Tattoos Sticker | Paw Patrol Party Decorations

Unique$26.9439 rev

5mo ago

Skye Paw Patrol Birthday Decorations | Serves 16 | Pink Banner Tablecloth Plates and Napkins Character Masks Sticker | Paw Patrol Party Decorations for Girls

Unique$24.9585 rev

8mo ago

Paw Patrol Treat Boxes Set for Celebrations - Bundle with 24 Favor Boxes for Birthdays Prizes Plus Stickers More | Paw Patrol Party Favors for Boys Girls

Paw Patrol$25.43111 rev

1y ago

Cartoon Dog Paw Happy Birthday Banner- Cute Birthday Decorations for Boys Cartoon Themed Happy Birthday Sign for Boys 1st 2nd 3rd Party Baby Shower

Lsydzh$7.88129 rev

1y ago

What buyers say about paw patrol birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality and makes it easier to set up for a party”

Color10%

“Bright colors”

Value For Money9%

“Definitely worth the price”

Advertised Vs Actual Product8%

“Exactly as pictured”

Size-Overall8%

“the sizes are as expected”

Durability6%

“Easy & Durable”

Fun/Entertainment Experience5%

“kept the kids entertained”

Gifting Purpose4%

“Great birthday present”

Design-Overall4%

“The design is attractive”

Assembly/Installation3%

“Easy to assemble”

What buyers complain about

Size-Overall17%

“didn't fit exactly fiit the way I wanted it to”

Quality-Overall11%

“Cheap quality”

Value For Money7%

“expensive”

Advertised Vs Actual Product5%

“Pictures are deceiving”

Thickness4%

“which is thin”

Durability4%

“They will break”

Ease Of Use2%

“therefore unusable”

Smell2%

“The table cloth smelled really bad for a while after taking it out of the packaging”

Assembly/Installation2%

“Not easy to put together”

Inflation/Deflation2%

“they all deflated next day”

Top return reasons

Size-Overall40%

Value For Money20%

Advertised Vs Actual Product7%

Quality-Overall5%

Color3%

Length3%

Material Quality2%

Leak-Proof2%

Defective Material/Parts2%

Product Condition1%

Common questions

Is paw patrol birthday decorations profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 68 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the paw patrol birthday decorations niche?: 25 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in paw patrol birthday decorations?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
When does demand for paw patrol birthday decorations peak?: Demand is steady year-round — the busiest month runs 2.2× the quietest.
What does it cost to enter the paw patrol birthday decorations niche?: Listings span $2.88–$42.26; the average listing price is $18.04 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.