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Pavas De Puerto Rico

Fail

Demand is soft, at -82.3% this quarter, so Pavas De Puerto Rico is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$104K/yr437K searches / yr
90-day growth
-82.3%search demand this quarter
Competition
67%top-5 click share · 14 brands · 16 sellers

Flapen Score

Pavas De Puerto Rico against its category

The dotted line is the Home & Kitchen average. Past it, Pavas De Puerto Rico is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pavas De Puerto Rico market on Amazon at a glance

Shoppers on Amazon United States searched for Pavas De Puerto Rico 437K times last year and spent an estimated $104K. The top 5 brands take 73% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -82.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
-82.3%
Conversion, latest week
0.9%
Market size, estimated
$104Ka year
Top search term
pava hat puerto rico103K searches a year

02 · Price

A sale here is worth $25.92.

Listings sell for $25.92 on average, from $9.33 to $49.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.92 that is $0 to $3K a year per listing.

Average price
$25.92inside the $15 to $100 sweet spot
Price range
$9.33–$49.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,171 within Headwear. It carries 125 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
81%
Out of stock, average day
5.4%
Average rank
#1,171in Headwear
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
125per listing
Listings tracked
16

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pavas De Puerto Rico products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

  • Brand 144%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Pavas De Puerto Rico search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 32.1× · 11 of 12 months tracked

Search terms

Top Pavas De Puerto Rico search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pava hat puerto rico103K/yr
  • pava straw hat puerto rico30K/yr
  • pava hat51K/yr
  • puerto rico straw hat23K/yr
  • pava21K/yr
  • pavas de puerto rico53K/yr
  • puerto rican straw hat26K/yr
  • jibaro hat15K/yr
  • bad bunny straw hat25K/yr
  • sombrero jibaro de puerto rico11K/yr

Reviews and returns

What reviews say buyers love and hate about Pavas De Puerto Rico

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
8.7%of orders come back
“Cheap product”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pavas De Puerto Rico questions

Answered from the same tracked data.