Is patriots blanket profitable to sell on Amazon United States?

The niche generates $75K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -77.1%. Flapen's verdict: Skip it (40/100).

How competitive is the patriots blanket niche?

11 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in patriots blanket?

Top complaints mined from reviews: Quality-Overall, Print Quality, Value For Money. The return rate is 1.8%.

When does demand for patriots blanket peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 20.1× the quietest.

What does it cost to enter the patriots blanket niche?

Listings span $14.01–$54.67; the average listing price is $34.10 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.

patriots blanket

Skip it

Soft demand (-77.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$34.10

avg listing price — sweet spot $15–$100

Price range

Great$14.01–$54.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,337.43

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad$75K

$75K/yr · 80K searches

Growth

Bad-77.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, patriots blanket is a $75K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

patriots blanket market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $85K–$102K; units × avg price
Conversion rate: 2.8%
Avg BSR: #867
Page quality: 0%
Prime: 70%
Sponsored: 48%
Out of stock: 39.0%
Avg brand age: 51 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

Northwest27%
Proformance Home24%
Pegasus Home Fashions22%
FOCO8%
Pegasus Sports5%
ANTKING5%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -77.1% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.1×

Open Trend

Top patriots blanket search terms

patriots blanket38K/yr -75.1%2.9% conv.
new england patriots blanket25K/yr -77.9%1.9% conv.
patriots throw blanket8K/yr -73.5%2.3% conv.
patriots blanket for men6K/yr -83.1%2.5% conv.
patriots blanket throw3K/yr -89.3%6.3% conv.

All search terms

Top patriots blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pegasus Home Fashions New England Patriots 50 x 60 Collage Icons Polar Fleece Blanket

Pegasus Home Fashions$24.834.3★258 rev

Proformance Home Officially Licensed NFL New England Patriots Vertical Plaid Sherpa Flannel Fleece Blanket 60 x 70 (NFLBLVPL-6PAT)

Proformance Home$38.144.8★68 rev

Northwest NFL New England Patriots Unisex-Adult Raschel Throw Blanket 60 x 80 12th Man

Northwest$43.714.7★17,118 rev

Proformance Home Officially Licensed NFL New England Patriots Splash Corral Fleece Blanket 60 x 70 (NFLBLSKT-6PAT)

Proformance Home$33.784.7★141 rev

FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 New England Patriots

FOCO$27.084.3★460 rev

Newest

by launch date

Auxddn Football Gifts for Men Boys Football Blanket Footballs Lover Fans Gift 60x50 Throws Blankets Sports Merch Gear Presents for Birthday Game Day Fathers Day

Auxddn$20.989 rev

5mo ago

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Blue Red

Generic$25.73359 rev

6mo ago

INAOO New England Throw Blanket for Men Women Boy Personalized Gifts Custom Name and Number

INAOO$31.78118 rev

8mo ago

ANTKING New England Throw Blanket Custom Name and Number Blanket for Men Women Boy Gifts

ANTKING$33.02840 rev

1y ago

For Bare Feet NFL NEW ENGLAND PATRIOTS Cozy Feather Compression Varsity Stripe Team Color Small/Medium

For Bare Feet$14.012 rev

2y ago

What buyers say about patriots blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“So worth it”

Soft Feel16%

“super soft”

Gifting Purpose11%

“Great gift”

Warmth11%

“Very nice and warm”

Quality-Overall7%

“Amazing quality”

Weight Light7%

“not too heavy”

Machine Wash Suitability7%

“Cute comfy washes well”

Durability7%

“Great price durable good quality super soft”

Comfort-Overall7%

“Super comfortable”

Size-Overall4%

“Its a perfect size for a throw or as a twin blanket”

What buyers complain about

Quality-Overall31%

“Underwhelming and cheap”

Print Quality17%

“Bad printing- completely backwards”

Value For Money14%

“Not worth the money”

Weight Light6%

“Blanket is lighter than expected”

Thickness6%

“Its very thin and cheaply made”

Material Quality6%

“Not cotton - poor material that sheds everywhere”

Gifting Purpose6%

“it was a gift that was opened straight from the package”

Washability3%

“It took me hours to shave the pills off after the wash”

Top return reasons

Thin26%

Material Quality20%

Quality-Overall16%

Size-Overall11%

Advertised Vs Actual Product11%

Thickness7%

Stain Resistance3%

Soft Feel3%

Functionality-Overall1%

Product Condition1%

Common questions

Is patriots blanket profitable to sell on Amazon United States?: The niche generates $75K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -77.1%. Flapen's verdict: Skip it (40/100).
How competitive is the patriots blanket niche?: 11 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in patriots blanket?: Top complaints mined from reviews: Quality-Overall, Print Quality, Value For Money. The return rate is 1.8%.
When does demand for patriots blanket peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 20.1× the quietest.
What does it cost to enter the patriots blanket niche?: Listings span $14.01–$54.67; the average listing price is $34.10 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.