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Patriots Blanket

Fail

Demand is soft, at -77.1% this quarter, so Patriots Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$75K/yr80K searches / yr
90-day growth
-77.1%search demand this quarter
Competition
63%top-5 click share · 11 brands · 12 sellers

Flapen Score

Patriots Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Patriots Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patriots Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Patriots Blanket 80K times last year and spent an estimated $75K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -77.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-77.1%
Conversion, latest week
2.8%
Market size, estimated
$75Ka year
Peak month
December20.1× the quietest month
Top search term
patriots blanket38K searches a year

02 · Price

A sale here is worth $34.10.

Listings sell for $34.10 on average, from $14.01 to $54.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.10 that is $0 to $3K a year per listing.

Average price
$34.10inside the $15 to $100 sweet spot
Price range
$14.01–$54.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 39.0% of listings are out of stock. The average listing ranks #867 within Throws. It carries 2,337 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
70%
Out of stock, average day
39.0%
Average rank
#867in Throws
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,337per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Patriots Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

9%

  • Brand 127%
  • Brand 224%
  • Brand 322%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 9%)

Demand

Patriots Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.1×

Search terms

Top Patriots Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patriots blanket38K/yr
  • new england patriots blanket25K/yr
  • patriots throw blanket8K/yr
  • patriots blanket for men6K/yr
  • patriots blanket throw3K/yr

Reviews and returns

What reviews say buyers love and hate about Patriots Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
31%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Underwhelming and cheap”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Patriots Blanket questions

Answered from the same tracked data.