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Patriotic Pillow Covers 20x20

Pass

Patriotic Pillow Covers 20x20 scores 68 out of 100, a Pass. Shoppers spend an estimated $30K a year here, search demand grew +276.3% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49
Market size
$30K/yr27K searches / yr
90-day growth
+276.3%search demand this quarter
Competition
27%top-5 click share · 30 brands · 34 sellers

Flapen Score

Patriotic Pillow Covers 20x20 against its category

The dotted line is the Home & Kitchen average. Past it, Patriotic Pillow Covers 20x20 is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patriotic Pillow Covers 20x20 market on Amazon at a glance

Shoppers on Amazon United States searched for Patriotic Pillow Covers 20x20 27K times last year and spent an estimated $30K. The top 5 brands take 59% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +276.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+276.3%
Conversion, latest week
8.0%
Market size, estimated
$30Ka year
Top search term
patriotic pillow covers 20x2015K searches a year

02 · Price

A sale here is worth $14.23.

Listings sell for $14.23 on average, from $7.64 to $25.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.23 that is $0 to $1K a year per listing.

Average price
$14.23under the $15 to $100 sweet spot
Price range
$7.64–$25.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #856 within Decorative Pillows, Inserts & Covers. It carries 207 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#856in Decorative Pillows, Inserts & Covers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
207per listing
Listings tracked
67

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Patriotic Pillow Covers 20x20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

27%

Top 20: 64%

Open market

36%

  • Brand 116%
  • Brand 215%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Reviews and returns

What reviews say buyers love and hate about Patriotic Pillow Covers 20x20

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Upholstery/Fabric Quality”
0.8%of orders come back
“Im so disappointed because the pillow would have been great with decent quality background fabric”
A buyer, on “Upholstery/Fabric Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Patriotic Pillow Covers 20x20 questions

Answered from the same tracked data.