Is patchouli incense profitable to sell on Amazon United States?

The niche generates $113K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (49/100).

How competitive is the patchouli incense niche?

14 brands and 62 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in patchouli incense?

Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for patchouli incense peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the patchouli incense niche?

Listings span $4.77–$23.16; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 3,106 reviews — the moat a new listing must climb.

patchouli incense

Skip it

A small market ($113K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.77–$23.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.70

avg listing price — sweet spot $15–$100

Review moat

Okay3,106.15

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$113K

$113K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, patchouli incense is a $113K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

patchouli incense market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 14.1%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 2.3%
Avg brand age: 77 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

HEM30%
Satya23%
Calmveda11%
raajsee8%
Bless International6%
TRUMIRI5%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top patchouli incense search terms

patchouli incense37K/yr +10.2%11.3% conv.
patchouli incense sticks28K/yr +2.8%12.5% conv.
incense patchouli4K/yr +16.8%11.6% conv.
incense sticks patchouli5K/yr -14.6%16.5% conv.

All search terms

Top patchouli incense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEM Incense Sticks - Fragrance Patchouli - 120 Sticks

HEM$7.684.5★6,398 rev

Satya Nag Champa Patchouli Incense Sticks 12 Count

Satya$10.254.7★1,807 rev

1960s Patchouli Incense Sticks Pack - (80 Sticks) Charcoal Free Incense Made from Upcycled Flowers | Organic Incense Sticks Non Toxic | Relaxation Pachouli Incense for Calming

Calmveda$13.754.4★8,547 rev

Bless-Organic-Patchouli 100%-Natural-Handmade-Incense-Sticks

Bless International$13.604.2★525 rev

Satya Incense Gift Set Nag Champa Super hit Dragons Blood Sandalwood Patchouli Lavender Positive Vibes 15 g

Satya$7.094.6★38,587 rev

Newest

by launch date

Natural Patchouli Incense Sticks 100 Sticks Organic Insence Non Toxic No Charcoal Clean Burning Inscent Handmade from Upcycled Flowers Positive Vibes Incense Calming Aroma

UNITEDPRIME$10.077 rev

1mo ago

Premium Vahara Patchouli Silk Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance

VAHARA$8.9960 rev

5mo ago

Hosley 40 Pack Incense Sticks Patchouli Perfect for Home Meditation & Aromatherapy

Hosley$4.778 rev

1y ago

Dinil Patchouli Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance

Dinil$8.4216 rev

1y ago

Patchouli Incense Sticks - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense - Insents

TRUMIRI$7.0569 rev

2y ago

What buyers say about patchouli incense

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Clean Aroma”

Quality-Overall13%

“The quality is always consistent”

Value For Money9%

“Great Value”

Advertised Vs Actual Product2%

“As described”

Durability1%

“dont fall apart at all when using them”

Adhesion/Stickiness1%

“Love these plus no stick to throw away after”

Warmth0%

“These patchouli incense sticks have a warm”

Ease Of Cleaning0%

“Easy to clean if the ash drops outside of my catcher”

Fire Resistance0%

“perfect burn”

Suitable For Indoor0%

“use indoor for best results”

What buyers complain about

Smell58%

“Awful smell”

Quality-Overall9%

“send the lower quality”

Advertised Vs Actual Product4%

“So this is an error in the advertisement”

Strength3%

“Kinda too strong”

Value For Money3%

“overpriced”

Flammable3%

“not when burning”

Size-Overall2%

“Way shorter than a normal stick”

Durability2%

“Doesnt last at all”

Moist/Dry1%

“These are dry”

Thickness1%

“The thicks burn too fast”

Top return reasons

Smell73%

Advertised Vs Actual Product7%

Functionality-Overall3%

Value For Money3%

Size-Overall3%

Defective Material/Parts2%

Strength2%

Quality-Overall1%

Flammable1%