Pastel Candles

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

84K

Growth, 90 days vs prior 90

-48.2%

Conversion, latest week

6.9%

Market size, estimated

$101Ka year

Top search term

pastel candles28K searches a year

Listings sell for $17.50 on average, from $4.74 to $58.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.50 that is $0 to $2K a year per listing.

Average price

$17.50inside the $15 to $100 sweet spot

Price range

$4.74–$58.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #385 within Candles. It carries 319 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#385in Candles

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

319per listing

Listings tracked

45

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months