password game
Worth a lookShows demand growing +246.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+246.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$29.37avg listing price — sweet spot $15–$100
Price range
Incredible$15.44–$51.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great225.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$184K$184K/yr · 79K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, password game is a $184K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
password game market data
- Units sold / yr
- 5K–6K
- avg 1,500–2,000/product
- Revenue / yr
- $147K–$176K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #3,900
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Spin Master Games89%
- Cardinal6%
- Goliath5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +246.9% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 6.8×
Top password game search terms
- password game54K/yr
- password game for family10K/yr
- password board game7K/yr
- password game for adults7K/yr
Top password game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spin Master Games Password Party Game As Seen on The Tonight Show with Keke Palmer The Viral Party Card Game Friendsgiving 4+ Players for Ages 14 & Up
Spin Master Games$15.444.4★109 rev
Cardinal Industries Classic Series Password The Word Association Family Party Game
Cardinal$51.824.3★29 rev
Password - Original Word Association Game
Goliath$20.844.5★538 rev
Newest
by launch dateSpin Master Games Password Party Game As Seen on The Tonight Show with Keke Palmer The Viral Party Card Game Friendsgiving 4+ Players for Ages 14 & Up
Spin Master Games$15.44109 rev
Password - Original Word Association Game
Goliath$20.84538 rev
Cardinal Industries Classic Series Password The Word Association Family Party Game
Cardinal$51.8229 rev
Trending
90-day click momentumCardinal Industries Classic Series Password The Word Association Family Party Game
Cardinal$51.824.3★
Spin Master Games Password Party Game As Seen on The Tonight Show with Keke Palmer The Viral Party Card Game Friendsgiving 4+ Players for Ages 14 & Up
Spin Master Games$15.444.4★
Password - Original Word Association Game
Goliath$20.844.5★
What buyers say about password game
What buyers praise and complain about, mined from review topics.What buyers love
“Super fun and the family has had a great time”
“Entertaining”
“Quality”
“Easy to play”
“so much cheaper than in store”
What buyers complain about
“This item was supposed to be new”
“Its OK couldve been made a little bit better”
Top return reasons
Common questions
- Is password game profitable to sell on Amazon United States?
- The niche generates $184K/yr across 3 tracked products. 90-day search growth is +246.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the password game niche?
- 3 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in password game?
- Top complaints mined from reviews: Product Condition, Quality-Overall. The return rate is 1.2%.
- When does demand for password game peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the password game niche?
- Listings span $15.44–$51.82; the average listing price is $29.37 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.