party hats
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great293.51avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 2.4M searches
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Price range
Okay$4.57–$22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, party hats is a $1.1M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
party hats market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $939K–$1.2M
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 4.5%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
54
Top-5 brand share
51%
Top 20: 83%
Top-5 click share
36%
Top 20: 71%
Open market
45%
- CANREVEL18%
- Vesil12%
- Fvumhlaoog9%
- Atiloy7%
- Aeaocvo6%
- Novelty Place4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top party hats search terms
- party hats653K/yr
- birthday hats352K/yr
- birthday hat316K/yr
- birthday party hats156K/yr
- birthday hats adults135K/yr
- party hat149K/yr
- party hats for kids95K/yr
- birthday hats for kids125K/yr
- party hats for adults118K/yr
- gorros de cumpleaos34K/yr
Top party hats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vesil Mini Kids Birthday Party Hats Assorted DIY Assembly Required
Vesil$7.073.5★1,802 rev
Fvumhlaoog 24PCS Pre-Assembled Rainbow Party Hats for Adults & Parties
Fvumhlaoog$13.494.7★126 rev
Atiloy 10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby Accessories
Atiloy$6.824.1★146 rev
Aeaocvo 10 PCS Birthday Party Hats for Kids Adults DIY Cone Hat with Pom Poms Birthday Hats for Toddler Boys Girls Paper Party Hat Fun Photo Props Baby Shower Celebration
Aeaocvo$8.973.6★69 rev
Novelty Place Blue Plush Happy Birthday Cake Hat - Unisex Adult Size Fancy Dress Party Hats - Perfect as Party Favors Costume Accessories - Cake & 5 Multicolor Candles
Novelty Place$11.494.4★3,201 rev
Newest
by launch date
CANREVEL 16 PCS Pastel Party Hats for Adult Rainbow Party Supply for Party Decorations Party Headwear for Birthday Celebration for Women Men
CANREVEL$8.6189 rev
CANREVEL 24 PCS Pre-Assembled Party Hats for Adults Pastel Party Supply for Party Decorations Party Headwear for Birthday Celebration for Women Men Macaron
CANREVEL$11.9037 rev
CANREVEL 28 PCS Pre-Assembled Party Hats for Adults Party Supply for Party Decorations Party Headwear for Birthday Celebration for Women Men Shiny
CANREVEL$14.8741 rev
CANREVEL 8 PCS Mini Party Hats for Stuffed Animals Cone Birthday Hats Assorted Bulk Colorful Felt Party Animal Birthday Decorations Supplies for Dolls Dog Puppy Cat Kitten Rabbit
CANREVEL$13.0815 rev
Lyosehy10 Pcs Mini Birthday Party Hats for Adults Animal. The Hat Decorations With Pom-Poms Colorful Cone party Hats for Adults Animal Pet Birthday Parties For Decoration.
Lyosehy$9.2911 rev
Trending
90-day click momentumCANREVEL 8 PCS Mini Party Hats for Stuffed Animals Cone Birthday Hats Assorted Bulk Colorful Felt Party Animal Birthday Decorations Supplies for Dolls Dog Puppy Cat Kitten Rabbit
CANREVEL$13.084.6★
CANREVEL 28 PCS Pre-Assembled Party Hats for Adults Party Supply for Party Decorations Party Headwear for Birthday Celebration for Women Men Shiny
CANREVEL$14.874.7★
Atiloy 10 PCS Colorful Mini Party Hats for Stuffed Animals Lovely Paper Cone Tiny Birthday Hats for Stuffed Animals Pets Baby Accessories
Atiloy$6.824.1★
Lyosehy10 Pcs Mini Birthday Party Hats for Adults Animal. The Hat Decorations With Pom-Poms Colorful Cone party Hats for Adults Animal Pet Birthday Parties For Decoration.
Lyosehy$9.292.2★
CANREVEL 24 PCS Pre-Assembled Party Hats for Adults Pastel Party Supply for Party Decorations Party Headwear for Birthday Celebration for Women Men Macaron
CANREVEL$11.904.5★
What buyers say about party hats
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is great and they are easy, too easy, to assemble”
“Colors vibrant”
“Fit all sized stuffed animals”
“easy to set up”
“Adorable and fun”
“great value”
“as advertised”
“Held up great”
“Easy to use”
“didn't feel flimsy at all”
What buyers complain about
“Difficult to assemble”
“Runs small”
“Pretty cheap quality”
“Not sturdy at all”
“they don't adhere well”
“It breaks easily”
“The straps wont stay”
“this is a money grab”
“Poor quality and worse instructions”
“Barely usable”
Top return reasons
Common questions
- Is party hats profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 53 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the party hats niche?
- 40 brands and 54 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in party hats?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 3.7%.
- When does demand for party hats peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the party hats niche?
- Listings span $4.57–$22.62; the average listing price is $11.74 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.