Party Hats

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

4.1%

Market size, estimated

$1.1Ma year

Peak month

October1.9× the quietest month

Top search term

party hats653K searches a year

Listings sell for $11.74 on average, from $4.57 to $22.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $11.74 that is $23K to $29K a year per listing.

Average price

$11.74under the $15 to $100 sweet spot

Price range

$4.57–$22.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$23K–$29K

Returns

3.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #141 within Headwear. It carries 294 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

4.5%

Average rank

#141in Headwear

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

294per listing

Listings tracked

53

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months