Is party garland profitable to sell on Amazon United States?

The niche generates $219K/yr across 97 tracked products. 22 of 44 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the party garland niche?

69 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in party garland?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.0%.

When does demand for party garland peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the party garland niche?

Listings span $5.66–$30.30; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.

party garland

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-3.4% this quarter) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great$15.84

avg listing price — sweet spot $15–$100

Review moat

Good514.51

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.66–$30.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Market size

Okay$219K

$219K/yr · 468K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, party garland is a $219K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

party garland market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $198K–$238K; units × avg price
Conversion rate: 3.0%
Avg BSR: #1,172
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.5%
Avg brand age: 27 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

69 falling

Sellers

Top-5 brand share

31%

Top 20: 64%

Top-5 click share

18%

Top 20: 50%

Open market

66%

KUQJJQU11%
Kriyokiaa6%
Meygajoe5%
CANREVEL4%
Outus4%
OURUOLA4%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -3.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top party garland search terms

party garlands108K/yr +17.5%1.3% conv.
felt happy birthday banner75K/yr -18.5%2.9% conv.
paper garland84K/yr -12.3%1.1% conv.
party garland45K/yr +14.5%1.1% conv.
happy birthday felt banner46K/yr -14.1%2.8% conv.
happy birthday banner felt28K/yr -9.2%2.9% conv.
paper garland party decorations21K/yr +20.1%1.2% conv.
reusable party decorations9K/yr +20.8%0.3% conv.
birthday banner felt9K/yr +1.7%3.6% conv.
felt birthday decorations9K/yr -17.7%1.8% conv.

All search terms

Top party garland products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pre-Strung Happy Birthday Banner - Felt Ball Garland - Reusable HAPPY BIRTHDAY Garland Rainbow Party Decorations Personalized Holiday Sign for Party Decor Kids Room Decor Photo Prop (Rainbow)

Meygajoe$15.354.8★462 rev

CANREVEL Pre-Strung 3D Rainbow Happy Birthday Banner 3 PCS Happy Birthday Felt Sign Pom Pom Garland Triangle Fabric Bunting Colorful Reusable Birthday Decorations for Women Men Girls Boys Multi

CANREVEL$18.964.8★408 rev

Pre-Strung 3D Pastel Felt Happy Birthday Banner Handmade Macaron Color Birthday Garland for Party Decorations Reusable Happy Birthday Sign for Kids Party Supplies Girls Women Rainbow Party Dcor

KUQJJQU$14.684.8★392 rev

Pennant Banner Flags Pastel - GREATRIL Colorful Triangle Banners for Birthday Easter Classroom School Carnival Garland Outdoor Burlap Bunting Party Decorations 4 Strings

GREATRIL$13.014.7★435 rev

Rainbow Red-Orange Green-Blue Purple Streamers Garland - 12pcs Colorful Theme Party-Decorations 4-Leaf Clover Paper Streamer Banner Boy Girl Kids Birthday Supplies Baby Shower Wedding Decor Ouruola

OURUOLA$16.844.6★276 rev

Newest

by launch date

Rainbow Fan Garland Party Decorations - 4 Pack Paper Chain Garland Colorful Party Decorations for Birthday Wedding Bridal Shower Bachelorette Baby Shower

HPUCLZI$15.3810 rev

4mo ago

Kriyokiaa Pre-Strung Felt Happy Birthday Banner Retro Pastel Happy Birthday Party Decorations with Party Hats for Stuffed Animals Pom Pom Garland and Latex Balloons for Women Girls Party Decor

Kriyokiaa$22.2314 rev

4mo ago

Pre-Strung 3D Pastel Felt Happy Birthday Banner Handmade Macaron Color Birthday Garland for Party Decorations Reusable Happy Birthday Sign for Kids Party Supplies Girls Women Rainbow Party Dcor

KUQJJQU$14.68392 rev

6mo ago

Pre-Strung Handmade Wool Felt Colorful Happy Birthday Banner Unique 3D Confetti Dots Happy Birthday Garland Decor Reusable Happy Birthday Sign for Boho Rainbow Party Backdrop Decorations

KUQJJQU$24.60120 rev

7mo ago

TaoBary Pastel Party Decorations 600 Sheet Paper Chain Garland 492ft Pastel Crepe Streamers 65.5ft Star Hanging for Colorful Party Birthday Wedding Decor

TaoBary$29.5317 rev

8mo ago

What buyers say about party garland

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Amazing quality”

Color15%

“Beautiful colors”

Value For Money7%

“Great value for the money”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“Exactly as described”

Design-Overall5%

“Cute designs”

Recycle/Reuse4%

“A great reusable piece”

Durability4%

“did not break”

Assembly/Installation3%

“Easy setup”

Brightness/Shine/Glow3%

“The brightness is nice”

What buyers complain about

Smell25%

“smells like fish”

Quality-Overall8%

“Quality Control Issue”

Size-Overall7%

“They are not super long”

Ease Of Use4%

“Couldnt even use it”

Advertised Vs Actual Product3%

“Wrong Spelling”

Value For Money3%

“it was crazy expensive”

Color3%

“how colorful it was BUT one of the letters was in the wrong order”

Thickness2%

“The material is thicker than I expected”

Strength2%

“They are horribly flimsy, look cheap”

Adhesion/Stickiness2%

“Also they do not stick”

Top return reasons

Size-Overall25%

Color17%

Value For Money10%

Advertised Vs Actual Product10%

Quality-Overall8%

Material Quality6%

Smell4%

Display Colors3%

Assembly/Installation2%

Functionality-Overall2%

Common questions

Is party garland profitable to sell on Amazon United States?: The niche generates $219K/yr across 97 tracked products. 22 of 44 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the party garland niche?: 69 brands and 76 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in party garland?: Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.0%.
When does demand for party garland peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the party garland niche?: Listings span $5.66–$30.30; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.