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Party Garland

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -3.4% this quarter, so Party Garland is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$219K/yr468K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
18%top-5 click share · 69 brands · 76 sellers

Flapen Score

Party Garland against its category

The dotted line is the Home & Kitchen average. Past it, Party Garland is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Party Garland market on Amazon at a glance

Shoppers on Amazon United States searched for Party Garland 468K times last year and spent an estimated $219K. The top 5 brands take 31% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.0%
Market size, estimated
$219Ka year
Peak month
January1.5× the quietest month
Top search term
party garlands108K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $5.66 to $30.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.84 that is $2K to $4K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$5.66–$30.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,172 within Garlands. It carries 515 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#1,172in Garlands
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
97

04 · Newcomers

22 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
22Amazon's first-year sales bar
Average brand age
27 months

Products

Top Party Garland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

69 falling

Sellers

76

Top-5 brand share

31%

Top 20: 64%

Top-5 click share

18%

Top 20: 50%

Open market

66%

  • Brand 111%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Party Garland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Party Garland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party garlands108K/yr
  • felt happy birthday banner75K/yr
  • paper garland84K/yr
  • party garland45K/yr
  • happy birthday felt banner46K/yr
  • happy birthday banner felt28K/yr
  • paper garland party decorations21K/yr
  • reusable party decorations9K/yr
  • birthday banner felt9K/yr
  • felt birthday decorations9K/yr

Reviews and returns

What reviews say buyers love and hate about Party Garland

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
3.0%of orders come back
“smells like fish”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Party Garland questions

Answered from the same tracked data.