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Paper Tablecloth

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $45K a year here, so Paper Tablecloth is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$45K/yr58K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
35%top-5 click share · 33 brands · 45 sellers

Flapen Score

Paper Tablecloth against its category

The dotted line is the Home & Kitchen average. Past it, Paper Tablecloth is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Tablecloth market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Tablecloth 58K times last year and spent an estimated $45K. The top 5 brands take 42% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
3.6%
Market size, estimated
$45Ka year
Peak month
September2.5× the quietest month
Top search term
white paper tablecloths15K searches a year

02 · Price

A sale here is worth $21.40.

Listings sell for $21.40 on average, from $6.08 to $77.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.40 that is $0 to $2K a year per listing.

Average price
$21.40inside the $15 to $100 sweet spot
Price range
$6.08–$77.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #700 within Tablecovers. It carries 2,050 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#700in Tablecovers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,050per listing
Listings tracked
46

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Paper Tablecloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

45

Top-5 brand share

42%

Top 20: 91%

Top-5 click share

35%

Top 20: 79%

Open market

52%

  • Brand 117%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Paper Tablecloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Paper Tablecloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white paper tablecloths15K/yr
  • paper table cover14K/yr
  • linen like disposable tablecloths6K/yr
  • white paper tablecloths for rectangle tables7K/yr
  • paper tablecloths with plastic backing4K/yr
  • plastic lined paper tablecloths5K/yr
  • white paper tablecloth3K/yr
  • table paper cover2K/yr
  • cloth like paper tablecloths3K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Tablecloth

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Thickness”
2.5%of orders come back
“Not as thick as some others that I have bought in the past”
A buyer, on “Thickness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Paper Tablecloth questions

Answered from the same tracked data.