Paper Tablecloth
MaybeThe top 5 brands take only 42% of clicks. But shoppers spend an estimated $45K a year here, so Paper Tablecloth is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $45K/yr58K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 35%top-5 click share · 33 brands · 45 sellers
Flapen Score
Paper Tablecloth against its category
The dotted line is the Home & Kitchen average. Past it, Paper Tablecloth is stronger. Inside it, weaker.
Market
The Paper Tablecloth market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Tablecloth 58K times last year and spent an estimated $45K. The top 5 brands take 42% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $45Ka year
- Peak month
- September2.5× the quietest month
- Top search term
- white paper tablecloths15K searches a year
02 · Price
A sale here is worth $21.40.
Listings sell for $21.40 on average, from $6.08 to $77.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.40 that is $0 to $2K a year per listing.
- Average price
- $21.40inside the $15 to $100 sweet spot
- Price range
- $6.08–$77.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #700 within Tablecovers. It carries 2,050 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #700in Tablecovers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,050per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Paper Tablecloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
45
Top-5 brand share
42%
Top 20: 91%
Top-5 click share
35%
Top 20: 79%
Open market
52%
- Brand 117%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Paper Tablecloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep, Oct · busiest ÷ quietest = 2.5×
Search terms
Top Paper Tablecloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white paper tablecloths15K/yr
- paper table cover14K/yr
- linen like disposable tablecloths6K/yr
- white paper tablecloths for rectangle tables7K/yr
- paper tablecloths with plastic backing4K/yr
- plastic lined paper tablecloths5K/yr
- white paper tablecloth3K/yr
- table paper cover2K/yr
- cloth like paper tablecloths3K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Tablecloth
We read the reviews and the return reasons for every product selling here.
“Not as thick as some others that I have bought in the past”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Tablecloth questions
Answered from the same tracked data.









