Paper Hearts
FailDemand is soft, at -83.1% this quarter, so Paper Hearts is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $102K/yr276K searches / yr
- 90-day growth
- -83.1%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 20 sellers
Flapen Score
Paper Hearts against its category
The dotted line is the Home & Kitchen average. Past it, Paper Hearts is stronger. Inside it, weaker.
Market
The Paper Hearts market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Hearts 276K times last year and spent an estimated $102K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -83.1%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $102Ka year
- Peak month
- February20.2× the quietest month
- Top search term
- paper hearts60K searches a year
02 · Price
A sale here is worth $10.10.
Listings sell for $10.10 on average, from $6.23 to $15.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.10 that is $3K to $5K a year per listing.
- Average price
- $10.10under the $15 to $100 sweet spot
- Price range
- $6.23–$15.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #411 within Cardboard Cutouts. It carries 214 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.4%
- Average rank
- #411in Cardboard Cutouts
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 214per listing
- Listings tracked
- 45
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Paper Hearts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
72 Pcs 6 Inch Large Heart Paper Cutouts Double Sided Heart Shape Paper Decorations for Party Decor Bulletin Board Display Valentines Day Wedding & Holiday Decoration Supplies (9 Colors)
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago

200 Pieces Hearts Cutouts Paper Heart Shapes 4 Inch Red Heart Shape Paper Cut-Outs Accents Classroom Decoration Die Cut for Valentines Day Craft Love and Peace Teachers School Craft Projects
- Price
- $10.41
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 3y ago

Paper Heart Cutouts 108 Count 3 x 3
- Price
- $9.59
- Rating
- 4.9/5
- Reviews
- 104
- Age
- 2y ago

360 Pcs Heart Cutouts Paper Hearts Heart Shape Cut-Outs Assorted Color Paper Die Cuts for Valentines Day Kids DIY Craft Art Project Home School Classroom Decorations Bulletin Board Decor
- Price
- $12.78
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 3y ago

Large Heart Paper Cutouts 54 ct 5
- Price
- $9.66
- Rating
- 4.9/5
- Reviews
- 104
- Age
- 11mo ago
Trending
estimated 90-day click momentum
MoDooris 120Pcs Heart Cutouts Paper Double-Sided Pastel Dcor 3.5 Inch
- Price
- $8.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

72 Pcs 5.5 Inch Large Heart Paper Cutouts 9-Color Assorted Heart Shape Die Cut for Bulletin Board Decor Classroom Wall Valentines Day Mothers Day Decorations Teacher School Supplies DIY Crafts
- Price
- $7.79
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 5mo ago

360 Pcs Heart Cutouts Valentines Day Paper Hearts Red Pink White Hearts Shape Cards Paper 4 Inch Heart Die Cuts for Kids Love and Peace School Craft Projects Valentine Classroom Bulletin Board Decor
- Price
- $13.47
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 2y ago

Large Heart Paper Cutouts 54 ct 5
- Price
- $9.66
- Rating
- 4.9/5
- Reviews
- 104
- Age
- 11mo ago

72 Pcs 6 Inch Large Heart Paper Cutouts Double Sided Heart Shape Paper Decorations for Party Decor Bulletin Board Display Valentines Day Wedding & Holiday Decoration Supplies (9 Colors)
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 4y ago
Newest
by launch date
MoDooris 120Pcs Heart Cutouts Paper Double-Sided Pastel Dcor 3.5 Inch
- Price
- $8.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

72 Pcs 5.5 Inch Large Heart Paper Cutouts 9-Color Assorted Heart Shape Die Cut for Bulletin Board Decor Classroom Wall Valentines Day Mothers Day Decorations Teacher School Supplies DIY Crafts
- Price
- $7.79
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 5mo ago

Large Heart Paper Cutouts 54 ct 5
- Price
- $9.66
- Rating
- 4.9/5
- Reviews
- 104
- Age
- 11mo ago

MixTeach 180 pcs Heart Cutouts Paper Heart Shape Cut-Outs Assorted Color Coated Paper Hearts Die Cut for Classroom Bulletin Board Decor Kids Love and Peace School Craft Project 3.5x3.1
- Price
- $9.87
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Paper Heart Cutouts 108 Count 3 x 3
- Price
- $9.59
- Rating
- 4.9/5
- Reviews
- 104
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
20
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 79%
Open market
11%
- MixTeach61%
- Sutter Signs15%
- FreshCut Crafts5%
- Geyee4%
- MSHUNKEJI2%
- Bazyrock2%
- Open — no brand owns it (12 brands, 11%)
Demand
Paper Hearts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 20.2×
Search terms
Top Paper Hearts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper hearts60K/yr
- heart cutouts37K/yr
- paper hearts cut outs28K/yr
- heart cut outs29K/yr
- heart paper19K/yr
- heart shaped paper16K/yr
- paper heart7K/yr
- heart die cuts8K/yr
- paper heart cutouts8K/yr
- heart paper cutouts9K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Hearts
We read the reviews and the return reasons for every product selling here.
“Do not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Hearts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









