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Papel Picado White

Fail

Shoppers spend an estimated $40K a year here, so Papel Picado White is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$40K/yr66K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
62%top-5 click share · 15 brands · 18 sellers

Flapen Score

Papel Picado White against its category

The dotted line is the Home & Kitchen average. Past it, Papel Picado White is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papel Picado White market on Amazon at a glance

Shoppers on Amazon United States searched for Papel Picado White 66K times last year and spent an estimated $40K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
3.3%
Market size, estimated
$40Ka year
Peak month
October3.0× the quietest month
Top search term
papel picado white26K searches a year

02 · Price

A sale here is worth $18.29.

Listings sell for $18.29 on average, from $6.91 to $29.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.29 that is $2K to $5K a year per listing.

Average price
$18.29inside the $15 to $100 sweet spot
Price range
$6.91–$29.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #4,598 within Banners. It carries 567 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#4,598in Banners
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
567per listing
Listings tracked
21

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Papel Picado White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

16%

  • Brand 124%
  • Brand 220%
  • Brand 314%
  • Brand 413%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (9 brands, 16%)

Demand

Papel Picado White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Papel Picado White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • papel picado white26K/yr
  • white papel picado15K/yr
  • papel picado blanco11K/yr
  • white mexican banner5K/yr
  • white papel picado banner6K/yr
  • papel picado wedding4K/yr

Reviews and returns

What reviews say buyers love and hate about Papel Picado White

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Design-Overall”
20%of negative reviews mention “Weight Heavy”
5.6%of orders come back
“They're very heavy weight plastic”
A buyer, on “Weight Heavy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Papel Picado White questions

Answered from the same tracked data.