papel picado dia de los muertos
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Review moat
Good753.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Price range
Good$4.87–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 162K searches
According to Flapen's Amazon United States niche tracking, papel picado dia de los muertos is a $57K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
papel picado dia de los muertos market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $78K–$103K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #7,829
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 20.3%
- Avg brand age
- 29 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
12
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
13%
- Fiesta Brands37%
- BlissYard15%
- Heartome14%
- FIESTA WRAPS10%
- FARMNALL6%
- Boao5%
- Open — no brand owns it (3 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 448.5×
Top papel picado dia de los muertos search terms
- papel picado dia de los muertos120K/yr
- day of the dead banner11K/yr
- dia de los muertos banner20K/yr
- dia de los muertos papel picado11K/yr
Top papel picado dia de los muertos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Altar de Ofrendas Dia de Los Muertos Mexican Papel Picado Tissue Paper Banner. Colorful Day of The Dead Decorations Medium Size Panels
Fiesta Brands$9.144.4★261 rev
Fiesta Brands 30 Frontales Pack Altar de Ofrendas Dia de Muertos Day of The Dead Decoration Colorful Medium Size Tissue Paper Mexican Papel Picado.
Fiesta Brands$11.164.6★2,786 rev
Papel Picado Dia de Los Muertos 5-pk - Day of the Dead Banners Decor
FIESTA WRAPS$26.504.6★90 rev
18 FT Cinco De Mayo Party Decorations 1 Pack Fiesta Banner with 9 Plastic Papel Picado Colorful Mexican Theme Party Flag Banner Dia De Los Muertos Day of the Dead Hanging Decor Home Party Supplies
Heartome$4.874.7★1,252 rev
Dia De Los Muertos Photo Backdrop Day of The Dead Banner Sugar Skull Altar Mexican Fiesta Party Decorations and Supplies for Home
FARMNALL$9.735.0★19 rev
Newest
by launch date
HOWAF 27pcs Day of The Dead Papel Picado Banner Felt Dia De Los Muertos Sugar Skull Marigold Butterfly Hanging Garland for Mexican Dia de Los Muertos Altar Decor Black Orange Cinco De Mayo Flag
HOWAF$12.848 rev
BlissYard Day of The Dead Banner Halloween Photo Backdrop Banner Colorful Dancing Skeletons with Floral Patterns 71x43 Inches for Dia de Los Muertos Halloween Decorations
BlissYard$12.418 rev
BlissYard Da de los Muertos Banner 71x43 Inch Day of the Dead Skeleton Family Backdrop with Marigold s Papel Picado and Colorful Costumes Mexican Halloween Decorations Wall Porch Party
BlissYard$13.5834 rev
Dia De Los Muertos Photo Backdrop Day of The Dead Banner Sugar Skull Altar Mexican Fiesta Party Decorations and Supplies for Home
FARMNALL$9.7319 rev
BlissYard Dia de Los Muertos Banner 71x43 Inch Day of The Dead Backdrop Mexican Party Banner with Sugar Skulls Marigolds Papel Picado for Day of The Dead Halloween and Party Decorations
BlissYard$13.5410 rev
Trending
90-day click momentumBlissYard Day of The Dead Banner Halloween Photo Backdrop Banner Colorful Dancing Skeletons with Floral Patterns 71x43 Inches for Dia de Los Muertos Halloween Decorations
BlissYard$12.415.0★
Dia De Los Muertos Photo Backdrop Day of The Dead Banner Sugar Skull Altar Mexican Fiesta Party Decorations and Supplies for Home
FARMNALL$9.735.0★
BlissYard Da de los Muertos Banner 71x43 Inch Day of the Dead Skeleton Family Backdrop with Marigold s Papel Picado and Colorful Costumes Mexican Halloween Decorations Wall Porch Party
BlissYard$13.584.8★
BlissYard Dia de Los Muertos Banner 71x43 Inch Day of The Dead Backdrop Mexican Party Banner with Sugar Skulls Marigolds Papel Picado for Day of The Dead Halloween and Party Decorations
BlissYard$13.544.4★
Lctevvn 6 Packs 108 Ft Fiesta Party Decorations Mexican Party Banners Papel Picado Banners Cinco De Mayo Decorations Dia De Los Muertos Decor Mexico Halloween Banner Birthday Party Decorations (6pack Banners) (6 Packs Banner)
Lctevvn$21.674.8★
What buyers say about papel picado dia de los muertos
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“So colorful”
“Love the quality and material, so easy to hang up and beautiful to look at”
“brighter than most banners purchased in the past”
“Great added touch”
“very convenient”
“Sturdy”
“durable”
“Easy to install”
“Great for decorating”
What buyers complain about
“Ok. Not the best Quality”
“The material is a bit fragile like most plastic decorations”
“Not long enough”
Top return reasons
Common questions
- Is papel picado dia de los muertos profitable to sell on Amazon United States?
- The niche generates $57K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the papel picado dia de los muertos niche?
- 9 brands and 12 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in papel picado dia de los muertos?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 3.4%.
- When does demand for papel picado dia de los muertos peak?
- Demand peaks in Oct–Nov; the busiest month runs 448.5× the quietest.
- What does it cost to enter the papel picado dia de los muertos niche?
- Listings span $4.87–$26.50; the average listing price is $12.93 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.