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Papa Picture Frame

Pass

Papa Picture Frame scores 65 out of 100, a Pass. Shoppers spend an estimated $27K a year here, search demand grew +385.2% this quarter, and an estimated 1.3% of orders come back.

Filters Trending
Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$27K/yr45K searches / yr
90-day growth
+385.2%search demand this quarter
Competition
37%top-5 click share · 29 brands · 31 sellers

Flapen Score

Papa Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Papa Picture Frame is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papa Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Papa Picture Frame 45K times last year and spent an estimated $27K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +385.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+385.2%
Conversion, latest week
4.0%
Market size, estimated
$27Ka year
Peak month
June11.4× the quietest month
Top search term
papa picture frame29K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $6.79 to $36.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.12 that is $0 to $2K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$6.79–$36.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #5,814 within Picture Frames. It carries 160 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
8.2%
Average rank
#5,814in Picture Frames
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
160per listing
Listings tracked
42

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Papa Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

31

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

37%

Top 20: 78%

Open market

39%

  • Brand 128%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Papa Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Papa Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • papa picture frame29K/yr
  • papa frame12K/yr
  • papa photo frame5K/yr

Reviews and returns

What reviews say buyers love and hate about Papa Picture Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
100%of negative reviews mention “Wood Quality”
1.3%of orders come back
“Not wood as title describes”
A buyer, on “Wood Quality”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Papa Picture Frame questions

Answered from the same tracked data.