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Papa Blanket

Pass

Papa Blanket scores 65 out of 100, a Pass. Shoppers spend an estimated $12K a year here, search demand grew +231.3% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$12K/yr29K searches / yr
90-day growth
+231.3%search demand this quarter
Competition
31%top-5 click share · 31 brands · 33 sellers

Flapen Score

Papa Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Papa Blanket is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papa Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Papa Blanket 29K times last year and spent an estimated $12K. The top 5 brands take 37% of clicks. Demand peaks in Jun–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +231.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+231.3%
Conversion, latest week
1.8%
Market size, estimated
$12Ka year
Peak month
December20.2× the quietest month
Top search term
papa blanket25K searches a year

02 · Price

A sale here is worth $23.96.

Listings sell for $23.96 on average, from $12.25 to $45.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.96 that is $0 to $2K a year per listing.

Average price
$23.96inside the $15 to $100 sweet spot
Price range
$12.25–$45.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #3,513 within Throws. It carries 110 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
89%
Out of stock, average day
24.0%
Average rank
#3,513in Throws
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
110per listing
Listings tracked
37

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
14 months

Products

Top Papa Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

33

Top-5 brand share

37%

Top 20: 89%

Top-5 click share

31%

Top 20: 81%

Open market

57%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Papa Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 20.2×

Reviews and returns

What reviews say buyers love and hate about Papa Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Size-Overall”
0.5%of orders come back
“It was fairly large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Papa Blanket questions

Answered from the same tracked data.