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Panoramic Frame 13.5 X 40

Fail

The top 5 products take 79% of clicks, so Panoramic Frame 13.5 X 40 is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$136K/yr30K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
79%top-5 click share · 10 brands · 14 sellers

Flapen Score

Panoramic Frame 13.5 X 40 against its category

The dotted line is the Home & Kitchen average. Past it, Panoramic Frame 13.5 X 40 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panoramic Frame 13.5 X 40 market on Amazon at a glance

Shoppers on Amazon United States searched for Panoramic Frame 13.5 X 40 30K times last year and spent an estimated $136K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
11.0%
Market size, estimated
$136Ka year
Peak month
December2.7× the quietest month
Top search term
13.5 x 40 inch frame11K searches a year

02 · Price

A sale here is worth $40.86.

Listings sell for $40.86 on average, from $31.60 to $75.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $40.86 that is $4K to $10K a year per listing.

Average price
$40.86inside the $15 to $100 sweet spot
Price range
$31.60–$75.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #257 within Picture Frames. It carries 9,565 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#257in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
9,565per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Panoramic Frame 13.5 X 40 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Brand 132%
  • Brand 224%
  • Brand 315%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 8%)

Demand

Panoramic Frame 13.5 X 40 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Panoramic Frame 13.5 X 40 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13.5 x 40 inch frame11K/yr
  • 40 x 13.5 frame9K/yr
  • 40x13.5 picture frame5K/yr
  • panoramic frame 13.5 x 406K/yr

Reviews and returns

What reviews say buyers love and hate about Panoramic Frame 13.5 X 40

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Frame Quality”
21%of negative reviews mention “Frame Quality”
3.5%of orders come back
“Broken Frame On First Order And The Replacement”
A buyer, on “Frame Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Panoramic Frame 13.5 X 40 questions

Answered from the same tracked data.