pancake pan
Worth a lookShows a sweet-spot price point ($27.92 avg), but soft demand (-19.1% this quarter) keeps it on the watch list.
Avg price
Incredible$27.92avg listing price — sweet spot $15–$100
Price range
Great$9.47–$101.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$449K$449K/yr · 699K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,307.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pancake pan is a $449K/yr Amazon United States market (699K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
pancake pan market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $419K–$558K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.0%
- Avg brand age
- 44 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
104
Top-5 brand share
61%
Top 20: 93%
Top-5 click share
47%
Top 20: 80%
Open market
36%
- CAROTE22%
- HUPECHAM17%
- SENSARTE9%
- CAINFY9%
- KRETAELY4%
- DASH4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pancake pan search terms
- pancake pan404K/yr
- mini pancake pan48K/yr
- carote egg pan34K/yr
- sartn para pancakes34K/yr
- pan cake maker pan27K/yr
- pancake pan for stove top28K/yr
- pancakes pan19K/yr
- pancake skillet20K/yr
- pan for pancakes13K/yr
- pancake griddle pan10K/yr
Top pancake pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAROTE 4-Cup Nonstick Granite Egg Pan Cream White
CAROTE$18.374.5★4,505 rev
HUPECHAM 4-Cup Egg Pan Nonstick and Granite Egg Frying Pan Versatile Breakfast Skillet for Eggs Pancakes Plett Crepes Compatible with Gas Stove and Induction Cooktop
HUPECHAM$13.624.6★2,724 rev
CAINFY Pancake Pan Nonstick-Suitable for All Stovetops & Induction Cooker 10.5 Inch Mini Silver Dollar Grill Blini Griddle Crepe Pan 4 Molds Cake Egg Skillet 100% PFOA Free Coating
CAINFY$35.064.4★1,512 rev
SENSARTE 10 Inch Nonstick Crepe Pan Granite Coating Pancake Pan Gray
SENSARTE$26.084.3★6,753 rev
KRETAELY 10.5 Pancake Pan Pancake Griddle with 7-Cup Mini Pancake Maker
KRETAELY$21.384.2★499 rev
Newest
by launch date
COOKER KING 9.5-inch Non-Stick Griddle Crepe Pan for Pancakes Tortillas
COOKER KING$33.39188 rev
GoodCook Everyday Griddle Pan Ceramic Nonstick Aluminum Construction for Even Heating Non-Toxic PTFE & PFOA Free 11-Inch Black
GoodCook$23.99132 rev
CAROTE 4-Cup Nonstick Granite Egg Pan Black
CAROTE$16.734,505 rev
HUPECHAM Egg Pan With Lid 4-Cup Nonstick and Healthy Granite Egg Frying Pan Versatile Breakfast Skillet for Eggs Pancakes Plett Crepes Compatible with Gas Stove and Induction Cooktop
HUPECHAM$17.61259 rev
ULTICOR Mini Pancake Maker 14-Hole Electric Poffertjes Pan Non-Stick Dutch Mini Pancakes Griddle Easy to Use Easy to Clean Perfect for Breakfast Desserts Snacks & More
ULTICOR$24.03337 rev
Trending
90-day click momentum
Lodge Reversible Cast Iron Grill/Griddle Pan 16.75 x 9.5 - Pre-Seasoned Dual-Sided Double Burner for BBQ Eggs Pancakes Burgers - PFAS Free Cookware - Flat Top Plate for Oven Grill & Campfire
Lodge$38.524.5★
COOKER KING 9.5-inch Non-Stick Griddle Crepe Pan for Pancakes Tortillas
COOKER KING$33.394.2★
GoodCook Everyday Griddle Pan Ceramic Nonstick Aluminum Construction for Even Heating Non-Toxic PTFE & PFOA Free 11-Inch Black
GoodCook$23.994.3★
Blue Diamond 11 Diamond Infused Ceramic Nonstick Square Griddle Pan Blue
Blue Diamond$33.594.3★
SENSARTE 12 Inch Nonstick Crepe Pan Ceramic Coating Pancake Pan White
SENSARTE$31.984.3★
What buyers say about pancake pan
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Clean up is easy”
“Cooks Nicely”
“Perfect pan”
“non stick works great”
“Good value for money”
“Love the size”
“easy to remove”
“Just what I wanted”
“No problem with sticking to pan”
What buyers complain about
“Everything Sticks”
“Too narrow”
“BAD QUALITY”
“Durability is seriously in question”
“the normal cooking process was slow”
“smells really bad”
“Extremely uneven heating”
“The handle falls off”
“The coating is not good either”
“Dont buy cheap”
Top return reasons
Common questions
- Is pancake pan profitable to sell on Amazon United States?
- The niche generates $449K/yr across 37 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pancake pan niche?
- 27 brands and 104 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in pancake pan?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 3.4%.
- When does demand for pancake pan peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pancake pan niche?
- Listings span $9.47–$101.03; the average listing price is $27.92 (sweet spot $15–$100). The average incumbent carries 6,308 reviews — the moat a new listing must climb.