pan
Worth a lookShows a $17.5M/yr market, but a deep review moat (14,417 avg reviews) keeps it on the watch list.
Market size
Incredible$17.5M$17.5M/yr · 10.7M searches
Avg price
Great$51.69avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$13.62–$336.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,417.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pan is a $17.5M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
pan market data
- Units sold / yr
- 250K–300K
- avg 6,000–8,000/product
- Revenue / yr
- $12.9M–$15.5M
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.5%
- Avg brand age
- 44 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
57
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
10%
- CAROTE35%
- SENSARTE31%
- Tramontina16%
- Blue Diamond4%
- T-Fal2%
- Utopia Kitchen2%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top pan search terms
- non stick frying pans1.7M/yr
- frying pan1.5M/yr
- pans1.2M/yr
- frying pans nonstick708K/yr
- skillet679K/yr
- nonstick frying pan595K/yr
- ceramic frying pan642K/yr
- egg pan564K/yr
- sartenes de ceramica372K/yr
- cooking pan357K/yr
Top pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAROTE Nonstick Frying Pan 8 Inch Classic Granite Skillet
CAROTE$14.524.6★35,254 rev
SENSARTE Nonstick Frying Pan Skillet Swiss Granite Coating Omelette Pan Healthy Stone Cookware Chefs Pan PFOA Free (9.5 Inch)
SENSARTE$17.904.5★34,515 rev
SENSARTE 8Inch Nonstick Ceramic Frying Pan with Lid PFAS/PTFE/PFOA Free
SENSARTE$24.754.4★10,118 rev
Tramontina Professional 12-Inch Non Stick Large Frying Pan
Tramontina$33.564.6★26,407 rev
Tramontina Professional 10-Inch Non Stick Frying Pan
Tramontina$33.094.6★26,407 rev
Newest
by launch date
Agerma 10 Inch Nonstick Frying Pan Tri-Ply Clad Stainless Steel Skillet with Reinforced Coating Detachable Handle with Sleeve Dishwasher & Oven Safe Induction Compatible PFOA-Free Fajita Pans
Agerma$35.02339 rev
CAROTE Non Stick Frying Pan Black 8+10+12 Granite Skillet Set
CAROTE$41.25754 rev
CAROTE 10 inch Non Stick Black Frying Pan Skillet PFOA-Free
CAROTE$19.7635,254 rev
CAROTE 12 Inch Classic Granite Non Stick Black Frying Pan PFOA-Free
CAROTE$23.0935,254 rev
CAROTE 8 Inch Non Stick Frying Pan Cream White Granite Skillet
CAROTE$15.4635,254 rev
Trending
90-day click momentumAgerma 10 Inch Nonstick Frying Pan Tri-Ply Clad Stainless Steel Skillet with Reinforced Coating Detachable Handle with Sleeve Dishwasher & Oven Safe Induction Compatible PFOA-Free Fajita Pans
Agerma$35.024.7★
CAROTE 10 inch Non Stick Black Frying Pan Skillet PFOA-Free
CAROTE$19.764.6★
CAROTE Non Stick Frying Pan Black 8+10+12 Granite Skillet Set
CAROTE$41.254.6★
CAROTE 8 Inch Non Stick Frying Pan Cream White Granite Skillet
CAROTE$15.464.6★
Blue Diamond 10 Diamond Infused Ceramic Nonstick Frying Pan Skillet Blue
Blue Diamond$19.824.3★
What buyers say about pan
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“cleans quickly”
“Cooks fast”
“Best non stick”
“Fairly priced”
“Best Fry Pans”
“Great pans”
“I like the size”
“No Sticking Issues”
“As Described”
What buyers complain about
“Never sticks”
“broke very easily”
“Cheap quality”
“Definitely not non stick”
“Terrible handle”
“Kind of long”
“It feels much more expensive than it actually is”
“Does not cook even”
“Handles get hot”
“don't clean well”
Top return reasons
Common questions
- Is pan profitable to sell on Amazon United States?
- The niche generates $17.5M/yr across 37 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pan niche?
- 14 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in pan?
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.5%.
- When does demand for pan peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pan niche?
- Listings span $13.62–$336.70; the average listing price is $51.69 (sweet spot $15–$100). The average incumbent carries 14,417 reviews — the moat a new listing must climb.