Pan

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.5M a year.

Searches, last 12 months

10.7M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

3.2%

Market size, estimated

$17.5Ma year

Peak month

December1.8× the quietest month

Top search term

non stick frying pans1.7M searches a year

Listings sell for $51.69 on average, from $13.62 to $336.70. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $51.69 that is $310K to $414K a year per listing.

Average price

$51.69inside the $15 to $100 sweet spot

Price range

$13.62–$336.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$310K–$414K

Returns

2.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #21 within Pots & Pans. It carries 14,417 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#21in Pots & Pans

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

14,417per listing

Listings tracked

37

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months