Palo Santo Sticks

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

11.5%

Market size, estimated

$1.4Ma year

Peak month

January1.3× the quietest month

Top search term

palo santo545K searches a year

Listings sell for $10.66 on average, from $6.65 to $17.94. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $10.66 that is $64K to $85K a year per listing.

Average price

$10.66under the $15 to $100 sweet spot

Price range

$6.65–$17.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$64K–$85K

Returns

0.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #67 within Home Fragrance. It carries 4,026 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#67in Home Fragrance

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,026per listing

Listings tracked

12

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months