Palo Santo Incense Sticks

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

13.1%

Market size, estimated

$188Ka year

Peak month

October1.4× the quietest month

Top search term

palo santo incense71K searches a year

Listings sell for $9.89 on average, from $5.17 to $16.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.89 that is $5K to $7K a year per listing.

Average price

$9.89under the $15 to $100 sweet spot

Price range

$5.17–$16.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #156 within Home Fragrance. It carries 2,071 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#156in Home Fragrance

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,071per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months