Palo Santo Holder

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months

530K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

3.3%

Market size, estimated

$275Ka year

Peak month

January1.7× the quietest month

Top search term

palo santo holder202K searches a year

Listings sell for $15.69 on average, from $5.14 to $29.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.69 that is $2K to $4K a year per listing.

Average price

$15.69inside the $15 to $100 sweet spot

Price range

$5.14–$29.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #283 within Home Fragrance. It carries 1,003 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

10.4%

Average rank

#283in Home Fragrance

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,003per listing

Listings tracked

88

29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months