Paella Pan

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $667K a year.

Searches, last 12 months

426K

Growth, 90 days vs prior 90

+24.5%

Conversion, latest week

2.3%

Market size, estimated

$667Ka year

Peak month

December1.8× the quietest month

Top search term

paella pan265K searches a year

Listings sell for $67.47 on average, from $18.10 to $194.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $67.47 that is $7K to $17K a year per listing.

Average price

$67.47inside the $15 to $100 sweet spot

Price range

$18.10–$194.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

5.1%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #117 within Pots & Pans. It carries 640 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

97%

Out of stock, average day

9.5%

Average rank

#117in Pots & Pans

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

640per listing

Listings tracked

34

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months