Is oxo tea kettle profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (45/100).

How competitive is the oxo tea kettle niche?

5 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oxo tea kettle?

Top complaints mined from reviews: Durability, Heating, Leak-Proof. The return rate is 4.0%.

When does demand for oxo tea kettle peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the oxo tea kettle niche?

Listings span $23.20–$110.38; the average listing price is $56.50 (sweet spot $15–$100). The average incumbent carries 19,961 reviews — the moat a new listing must climb.

oxo tea kettle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$56.50

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 354K searches

Price range

Great$23.20–$110.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Review moat

Bad19,961.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, oxo tea kettle is a $1.5M/yr Amazon United States market (354K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

oxo tea kettle market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 7.4%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Cosori83%
OXO12%
MUELLER HOME2%
Amazon Basics2%
Mueller2%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -11.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top oxo tea kettle search terms

cosori electric kettle132K/yr -4.1%8.7% conv.
cosori kettle28K/yr +12.7%6.7% conv.
oxo kettle30K/yr -4.1%3.3% conv.
boiler water heater28K/yr -57.3%0.2% conv.
oxo electric kettle18K/yr -5.8%4.1% conv.
cosori electric gooseneck kettle10K/yr -6.4%6.1% conv.
mueller electric kettle13K/yr -26.9%6.2% conv.
cosori gooseneck electric kettle5K/yr +136.8%5.9% conv.
oxo brew adjustable temperature kettle4K/yr +58.3%3.6% conv.
cosori tea kettle8K/yr -28.6%7.2% conv.

All search terms

Top oxo tea kettle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cosori Gooseneck Electric Kettle with Temperature Control 0.8L Black

Cosori$65.134.7★19,446 rev

Cosori Electric Kettle No Plastic Contact with Water 1.7L Black

Cosori$24.734.5★48,934 rev

Cosori Stainless Steel Electric Kettle No Plastic Contact with Water 1.7L

Cosori$32.584.5★5,387 rev

OXO Brew Pour Over Gooseneck Electric Kettle - Stainless Steel

OXO$108.144.4★2,221 rev

OXO Brew Adjustable Temperature Kettle Electric Kettle Glass and Stainless Steel Holds Temperature for 30 Minutes

OXO$110.384.2★1,334 rev

Newest

by launch date

Cosori Stainless Steel Electric Kettle No Plastic Contact with Water 1.7L

Cosori$32.585,387 rev

3mo ago

Cosori Stainless Steel Electric Kettle with Temperature Control 1.7L

Cosori$88.28131 rev

3mo ago

Cosori Electric Kettle No Plastic Contact with Water 1.7L White

Cosori$29.6148,934 rev

6mo ago

MUELLER HOME Rapid Boil Electric Tea Kettle 1.8L BPA-Free Hot Water Boiler

MUELLER HOME$25.241,868 rev

1y ago

Cosori Gooseneck Electric Kettle with Temperature Control 0.8L Black

Cosori$65.1319,446 rev

2y ago

What buyers say about oxo tea kettle

What buyers praise and complain about, mined from review topics.

What buyers love

Heating18%

“Fast heating”

Quality-Overall14%

“Good, quality kettle”

Ease Of Use9%

“Easy to open”

Value For Money6%

“Excellent value”

Ease Of Cleaning5%

“cleans up well”

Advertised Vs Actual Product4%

“Gets the job done”

Design-Overall4%

“Sleek Design”

Efficiency4%

“Works beautifully”

Temperature Control4%

“Precise temp control”

Time Taken3%

“Super fast”

What buyers complain about

Durability26%

“Breaks very easily”

Heating7%

“Stopped working. heating”

Leak-Proof7%

“Started leaking”

Quality-Overall5%

“Bad quality”

Rusts/Corrodes5%

“Rusts quickly”

Size-Overall4%

“the opening where the water comes out is too small”

Functionality-Overall3%

“Not Functional”

Smell2%

“Weird smell”

Temperature Control2%

“there was no way to set a temperature”

Water Resistance2%

“water poured out everywhere”

Top return reasons

Size-Overall41%

Heating7%

Functionality-Overall7%

Advertised Vs Actual Product6%

Product Condition5%

Value For Money4%

Leak-Proof4%

Material Quality3%

Weight Heavy3%