Oxo Tea Kettle

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

354K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

7.4%

Market size, estimated

$1.5Ma year

Peak month

December2.3× the quietest month

Top search term

cosori electric kettle132K searches a year

Listings sell for $56.50 on average, from $23.20 to $110.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $56.50 that is $85K to $113K a year per listing.

Average price

$56.50inside the $15 to $100 sweet spot

Price range

$23.20–$110.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$85K–$113K

Returns

4.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Coffee, Tea & Espresso. It carries 19,961 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#47in Coffee, Tea & Espresso

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

19,961per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months