oxo gooseneck electric kettle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.8M$1.8M/yr · 525K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$138.73avg listing price — sweet spot $15–$100
Review moat
Okay2,840.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Okay$65.13–$183.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oxo gooseneck electric kettle is a $1.8M/yr Amazon United States market (525K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
oxo gooseneck electric kettle market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Fellow82%
- OXO10%
- Bonavita4%
- Cosori3%
Demand
Weekly Amazon search volume, last 23 weeks — +3.3% search growth over the last 90 days.Top oxo gooseneck electric kettle search terms
- fellow kettle208K/yr
- fellow stagg ekg electric kettle41K/yr
- stagg ekg electric kettle36K/yr
- oxo kettle30K/yr
- bonavita electric kettle26K/yr
- fellow stagg19K/yr
- oxo tea kettle23K/yr
- fellow electric kettle21K/yr
- fellow stagg ekg13K/yr
- oxo electric kettle18K/yr
Top oxo gooseneck electric kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fellow Stagg EKG Pro Gooseneck Electric Kettle Brew Timer 0.9 Liter
Fellow$163.884.3★278 rev
Fellow Stagg EKG Pro Gooseneck Electric Kettle for Pour-Over Coffee Tea
Fellow$179.174.4★183 rev
OXO Brew Pour Over Gooseneck Electric Kettle - Stainless Steel
OXO$108.144.4★2,221 rev
Fellow Clyde Electric Kettle 1.5 Liter - Fast Boil Drip-Free Spout
Fellow$98.034.5★315 rev
Fellow Corvo EKG Pro Gooseneck Electric Kettle for Pour Over Coffee & Tea
Fellow$164.494.4★154 rev
Newest
by launch date
Fellow Stagg EKG Pro Electric Gooseneck Kettle for Pour-Over Coffee & Tea
Fellow$181.7342 rev
Fellow Corvo EKG Pro Electric Kettle for Tea & Coffee 0.9 Liter
Fellow$183.8240 rev
Fellow Corvo EKG Pro Electric Kettle for Tea & Coffee 0.9 Liter
Fellow$181.3051 rev
Fellow Clyde Electric Kettle 1.5 Liter - Fast Boil Drip-Free Spout
Fellow$98.03315 rev
Cosori Gooseneck Electric Kettle with Temperature Control 0.8L Black
Cosori$65.1319,446 rev
Trending
90-day click momentumFellow Stagg EKG Pro Electric Gooseneck Kettle for Pour-Over Coffee & Tea
Fellow$181.734.4★
Fellow Stagg EKG Pro Gooseneck Electric Kettle for Pour-Over Coffee Tea
Fellow$179.174.4★
OXO Brew Pour Over Gooseneck Electric Kettle - Stainless Steel
OXO$108.144.4★
Fellow Corvo EKG Pro Electric Kettle for Tea & Coffee 0.9 Liter
Fellow$183.824.4★
Fellow Stagg EKG Pro Gooseneck Electric Kettle Brew Timer 0.9 Liter
Fellow$163.884.3★
What buyers say about oxo gooseneck electric kettle
What buyers praise and complain about, mined from review topics.What buyers love
“the perfect temperature”
“It heats water surprisingly fast”
“Easy to operate”
“Build quality is solid”
“Has a great modern sleek design”
“Worth it”
“It seem durable”
“it will keep the water in the kettle at the temperature I choose all day”
“Just what we wanted”
“The controls are convenient”
What buyers complain about
“Poor durability”
“it does not heat up”
“They're going cheaper”
“the quality is extremely bad”
“After 1 uear using it the temperature controls stopped working”
“leaked a lot –”
“the digital button is finicky”
“Initially I noticed a chemical smell when heating”
“Misleading in Regards to Size”
“rust forming”
Top return reasons
Common questions
- Is oxo gooseneck electric kettle profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 11 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the oxo gooseneck electric kettle niche?
- 4 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oxo gooseneck electric kettle?
- Top complaints mined from reviews: Durability, Heating, Value For Money. The return rate is 4.7%.
- What does it cost to enter the oxo gooseneck electric kettle niche?
- Listings span $65.13–$183.82; the average listing price is $138.73 (sweet spot $15–$100). The average incumbent carries 2,841 reviews — the moat a new listing must climb.