Owl Blanket

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

1.4%

Market size, estimated

$20Ka year

Peak month

December8.5× the quietest month

Top search term

owl blanket39K searches a year

Listings sell for $23.44 on average, from $11.45 to $39.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.44 that is $0 to $2K a year per listing.

Average price

$23.44inside the $15 to $100 sweet spot

Price range

$11.45–$39.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #3,251 within Throws. It carries 611 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#3,251in Throws

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

611per listing

Listings tracked

26

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months