Oversized Towels for Adults

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

1.8%

Market size, estimated

$74Ka year

Peak month

December1.5× the quietest month

Top search term

bath blanket19K searches a year

Listings sell for $33.49 on average, from $13.57 to $135.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.49 that is $0 to $3K a year per listing.

Average price

$33.49inside the $15 to $100 sweet spot

Price range

$13.57–$135.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #70 within Towels. It carries 15,294 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

0.2%

Average rank

#70in Towels

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

15,294per listing

Listings tracked

41

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months