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Oversized King Duvet Insert

Fail

The average product has 24,828 reviews to catch up to, so Oversized King Duvet Insert is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$877K/yr403K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
51%top-5 click share · 16 brands · 23 sellers

Flapen Score

Oversized King Duvet Insert against its category

The dotted line is the Home & Kitchen average. Past it, Oversized King Duvet Insert is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oversized King Duvet Insert market on Amazon at a glance

Shoppers on Amazon United States searched for Oversized King Duvet Insert 403K times last year and spent an estimated $877K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $877K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
2.6%
Market size, estimated
$877Ka year
Peak month
July2.9× the quietest month
Top search term
oversized king duvet insert149K searches a year

02 · Price

A sale here is worth $83.39.

Listings sell for $83.39 on average, from $26.41 to $176.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $83.39 that is $21K to $42K a year per listing.

Average price
$83.39inside the $15 to $100 sweet spot
Price range
$26.41–$176.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$21K–$42K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #34 within Comforters & Sets. It carries 24,828 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#34in Comforters & Sets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
24,828per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Oversized King Duvet Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

24%

  • Brand 133%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Oversized King Duvet Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Oversized King Duvet Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oversized king duvet insert149K/yr
  • oversized king duvet48K/yr
  • super king duvet insert27K/yr
  • oversized king down comforter32K/yr
  • duvet insert oversized king23K/yr
  • 120x98 duvet insert19K/yr
  • oversize king duvet insert14K/yr
  • 120x120 duvet insert13K/yr
  • super king duvet9K/yr
  • oversized duvet insert10K/yr

Reviews and returns

What reviews say buyers love and hate about Oversized King Duvet Insert

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Thickness”
2.8%of orders come back
“Not thick as advertised”
A buyer, on “Thickness”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oversized King Duvet Insert questions

Answered from the same tracked data.