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Oversized King Comforter 120x120

Fail

Buyers convert on only 0.7% of searches, so Oversized King Comforter 120x120 is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$81K/yr163K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
23%top-5 click share · 37 brands · 51 sellers

Flapen Score

Oversized King Comforter 120x120 against its category

The dotted line is the Home & Kitchen average. Past it, Oversized King Comforter 120x120 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oversized King Comforter 120x120 market on Amazon at a glance

Shoppers on Amazon United States searched for Oversized King Comforter 120x120 163K times last year and spent an estimated $81K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
0.7%
Market size, estimated
$81Ka year
Peak month
January3.4× the quietest month
Top search term
128 x 120 oversized king bedding10K searches a year

02 · Price

A sale here is worth $75.42.

Listings sell for $75.42 on average, from $31.32 to $210.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $75.42 that is $0 to $8K a year per listing.

Average price
$75.42inside the $15 to $100 sweet spot
Price range
$31.32–$210.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #113 within Comforters & Sets. It carries 9,080 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#113in Comforters & Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
9,080per listing
Listings tracked
104

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Oversized King Comforter 120x120 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

51

Top-5 brand share

69%

Top 20: 93%

Top-5 click share

23%

Top 20: 50%

Open market

25%

  • Brand 121%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Oversized King Comforter 120x120 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Oversized King Comforter 120x120 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 128 x 120 oversized king bedding10K/yr
  • 128x120 oversized king comforter9K/yr
  • hombys oversized king comforter 120x1204K/yr
  • 128 x 120 oversized king comforter17K/yr
  • alaskan king bedding11K/yr
  • oversized king comforter 128x12014K/yr
  • cotton oversized king comforter8K/yr
  • extra wide king comforter oversized6K/yr
  • colossal king comforter 120x1208K/yr
  • 120x128 oversized king comforter9K/yr

Reviews and returns

What reviews say buyers love and hate about Oversized King Comforter 120x120

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oversized King Comforter 120x120 questions

Answered from the same tracked data.