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Over the Fridge Shelf

Maybe

Search demand grew +177.9% this quarter. But shoppers spend an estimated $21K a year here, so Over the Fridge Shelf is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$21K/yr44K searches / yr
90-day growth
+177.9%search demand this quarter
Competition
42%top-5 click share · 30 brands · 42 sellers

Flapen Score

Over the Fridge Shelf against its category

The dotted line is the Home & Kitchen average. Past it, Over the Fridge Shelf is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over the Fridge Shelf market on Amazon at a glance

Shoppers on Amazon United States searched for Over the Fridge Shelf 44K times last year and spent an estimated $21K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +177.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+177.9%
Conversion, latest week
0.5%
Market size, estimated
$21Ka year
Peak month
August5.9× the quietest month
Top search term
over the fridge shelf18K searches a year

02 · Price

A sale here is worth $87.08.

Listings sell for $87.08 on average, from $28.30 to $171.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $87.08 that is $0 to $9K a year per listing.

Average price
$87.08inside the $15 to $100 sweet spot
Price range
$28.30–$171.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #657 within Kitchen Furniture. It carries 980 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
84%
Out of stock, average day
9.0%
Average rank
#657in Kitchen Furniture
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
980per listing
Listings tracked
44

04 · Newcomers

14 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
14Amazon's first-year sales bar
Average brand age
22 months

Products

Top Over the Fridge Shelf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

42

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

42%

Top 20: 77%

Open market

39%

  • Brand 124%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Over the Fridge Shelf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.9×

Search terms

Top Over the Fridge Shelf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the fridge shelf18K/yr
  • over fridge shelf10K/yr
  • bakers rack with mini fridge space9K/yr
  • dormco shelf over mini fridge5K/yr
  • shelf mini fridge1K/yr
  • microfridge storage shelf250/yr

Reviews and returns

What reviews say buyers love and hate about Over the Fridge Shelf

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Assembly/Installation”
6.0%of orders come back
“Difficult to assemble”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Over the Fridge Shelf questions

Answered from the same tracked data.